Browsing by Author "Raman, Murali"

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    Modeling Awareness as the Crux in Solar Energy Adoption Intention through Unified Theory of Acceptance and Use of Technology
    (Daffodil International University, 2022-06-13) Aravindan, Kalisri Logeswaran; Thurasamy, Ramayah; Raman, Murali; Ilhavenil, Narinasamy; Annamalah, Sanmugam; Rathidevi, Arul Selvam
    Non-renewable energy depletion has prompted stakeholders to advocate alternatives, such as solar energy to pursue sustainability. However, the acquisition rate of solar service is unconvincing despite various initiatives; thus, we are seeking for a more focused remedy. This study is therefore motivated to investigate elements influencing the intention to adopt solar energy, underpinned by a unified theory of acceptance and use of technology. A self-administered questionnaire through a purposive sampling method was employed, targeting working adults who own a home or intend to purchase one in the future. Homeowners residing in condominiums, apartments, or any shared building or property were excluded. Partial least squares structural equation modelling was used for data analyses. Findings reveal that awareness positively influences performance expectancy, effort expectancy, and facilitating condition. Additionally, performance expectancy and facilitating conditions foster an intention to adopt solar energy. This research contributes pivotal insights into solar energy purveyors to invoke awareness amongst Malaysia’s society while reiterating performance expectancy, effort expectancy, and facilitating conditions towards solar energy adoption.
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    Modeling Positive Electronic Word of Mouth and Purchase Intention Using Theory of Consumption Value
    (MDPI Publications, 2023-02-07) Logeswaran, Aravindan Kalisri; Ramayah, Thurasamy; Thavanethen, Munusamy; Raman, Murali; Ilhavenil, Narinasamy; Annamalah, Sanmugam; Choong, Yap Voon
    Green is a timely and crucial concept in sustainability; therefore, encouraging both public and private businesses in Malaysia to persistently promote and make attempts to put green practices into effect is similarly crucial. The green industry and its environment are under pressure as a result of its acquisition, which is still occurring at an alarming rate. Using the theory of consumption values (TCV) as the underlying theory, this study explores the potential drivers of green purchases while also analyzing the mediation effect of positive word-of-mouth. Purposive sampling was employed in this study and data analysis was conducted using covariance-based structural equation modeling (SEM-AMOS). Findings from 336 respondents highlight the significance of positive word-of-mouth, emotional value, and epistemic value, as major determinants of green purchase intention. This study offers crucial information that will aid suppliers of green goods in motivating customers to make green purchases by emphasizing high-impact product values. Additionally, the study advocates the promotion of sustainable practices by emphasizing positive word-of-mouth in sparking public interest to make green purchases.