Browsing by Author "Nahar, Rezbin"

Now showing 1 - 17 of 17

AIUB’s Contributions to Gender Equity and Women Empowerment
(Daily Sun, 2021-05-27) Lamagna, Carmen Z.; Nahar, Rezbin; Hassan, Farheen
Bangladesh has appeared as a dazzling global model of Women empowerment, holding positions at every domain of its social and political development, including Prime minister, Parliament Speaker, and Cabinet ministers. As per the World Economic Forum and BSS, Bangladesh presently positions seventh in the world in terms of women's political empowerment with women carrying 50 seats in the country's parliament and 12,000 local political offices. Notwithstanding political empowerment, Joint statement by President Emmanuel Macron and Prime minister Sheikh Hasina France to donate 2mn doses of Covid-19 vaccine to Bangladesh: FM Malala Yousafzai announces her marriage on Twitter Bangladesh is attempting to crack several glassceilings by appointing more skilled women at the top positions in the judiciary, academia, administration, military, and diplomats, while the current Awami League government implemented a gender budget, which really staggering in the world.
Employees' Perception on Involvement in Social Media and Performance in Workplace: A Study on Banking Professionals in Dhaka City
(2021-12) Khan, Tahsina; Nahar, Rezbin; Hassan, Farheen; Halder, Susmita; Khan, Ziarat H.
Over the last two decades, the worldwide popularity of social media has been rising at an unprecedented rate. The use of social networking sites in companies allows an effective way of communication among the organizational members, colleagues and customers. Although in recent times, the social media and online networking platforms are being considered among the top agenda for strategic marketing interventions, there appears to be very limited research of employees' social media use for work purposes. This paper analyzes the perception of service professionals about their involvement in social media and its impact on their job performance, considering the banking sector. For this, a questionnaire survey was conducted targeting the bank employees, who were chosen by convenient sampling. Responses were received from forty-three respondents, collected data were coded into SPSS to conduct descriptive and exploratory analysis. Findings of the study suggest that involvement in social media influences the employees to communicate their personal and professional achievements and other relevant information to the broader community. This subsequently helps them to develop professional networks, improve teamwork and enable them to feel good about their job performance. The outcomes of the study will provide empirical evidence on understanding employee engagement in social platforms and thus it also outlines strategic insights to the corporate managers about updating their social networking policy and practices. Additionally, the empirical findings will also add value in the digital marketing interventions to enhance the corporate image.
Employees’ Perception on Involvement in Social Media and Performance in Workplace: A Study on Banking Professionals in Dhaka City
(American International University-Bangladesh (AIUB), 2021-01) Khan, Tahsina; Nahar, Rezbin; Hassan, Farheen; Halder, Susmita; H. Khan, Ziarat
Over the last two decades, the worldwide popularity of social media has been rising at an unprecedented rate. The use of social networking sites in companies allows an effective way of communication among the organizational members, colleagues and customers. Although in recent times, the social media and online networking platforms are being considered among the top agenda for strategic marketing interventions, there appears to be very limited research of employees' social media use for work purposes. This paper analyzes the perception of service professionals about their involvement in social media and its impact on their job performance, considering the banking sector. For this, a questionnaire survey was conducted targeting the bank employees, who were chosen by convenient sampling. Responses were received from forty-three respondents, collected data were coded into SPSS to conduct descriptive and exploratory analysis. Findings of the study suggest that involvement in social media influences the employees to communicate their personal and professional achievements and other relevant information to the broader community. This subsequently helps them to develop professional networks, improve teamwork and enable them to feel good about their job performance. The outcomes of the study will provide empirical evidence on understanding employee engagement in social platforms and thus it also outlines strategic insights to the corporate managers about updating their social networking policy and practices. Additionally, the empirical findings will also add value in the digital marketing interventions to enhance the corporate image.
Exploring the Determinants of Intention to Recommend GPT tools among HR Professionals
(2024) Nabhan Khan, Jaad Al; Hoque Nahid, Mahzabul; Nahar, Rezbin; Absar Rabbanee, Golam Mustafa Md. Nurul
This paper aims to examine the attitude towards adoption and intention to suggest web-based GPT tools among HR professionals in a nation that is still in the nascent stage of technology adoption. The study integrates the Task-Technology Fit (TTF), TAM (Technology Acceptance Model), and TRI (Technology Readiness Index) models to develop a comprehensive understanding of which antecedents contribute to explain users’ attitudes towards adopting GPT tools and their subsequent intention to recommend these technologies. To gather survey data of 307 HR professionals from 23 different organizations, a structured questionnaire was utilized. The respondents must have experience using GPT technologies. The survey questionnaire consisted of 32 items, and the collected data was analyzed using structural equation modeling (SEM) using Smart-PLS 4. The findings of the structural path analysis revealed that perceived usefulness, perceived ease of use, and technology readiness significantly influence HR professionals’ attitudes towards embracing GPT in their workplace. The study also found a significant positive relationship between attitude and intention to recommend. However, task characteristics did not significantly influence perceived usefulness, satisfaction, and continuous intention to use the technology have not been found to have a significant impact on attitude. This study has developed a new paradigm by combining these technology adoption models. As an early empirical study, this research contributes significantly to the existing research on the impact of disruptive technology on HRM and HR professionals. The findings provide valuable insights for the adoption of ChatGPT in different scenarios among HR professionals.
Identifying Post-Implementation Success Factors of Relationship Marketing: A Study on Private Banking Industry in Bangladesh
(American Scientific Publishers, 2018-01-01) Malarvizhi, Chinnasamy Agamudai; Jayashree, Sreenivasan; Nahar, Rezbin; Manzoor, Shamima Raihan
This study aims to identify the most critical success factors of post-implementation relationship marketing (RM) for private banks in Bangladesh. Feedback was collected from relationship managers of five leading private banks on ten items of RM. Principal component analysis categorized these items into three factors: operational, competence, and satisfaction, which influence the post-implementation success of RM in Bangladesh's private banking sector.
Keith Davis’s Human Relations Theory could create Human Relations to reach Sound Industrial Relations (SIRs) in the Garment Sector of Bangladesh
(Khulna University, 2020-12) Akhter, Nargis; Nahar, Rezbin; Dolon, Israt Jerin
Purpose: In this study, an attempt has been made to analyze the prospect of Keith Davis’s Human Relations Theory in developing and maintaining SIRs in the garment sector of Bangladesh. Methodology: A review of the available literature on the Garment sector in Bangladesh revealed that there are frequent industrial unrests in Bangladesh Garment Sector. Still, none of the industrial relations theories can play a role in developing and maintaining SIRs in Bangladesh's garment sector. This condition has enthused the authors to develop a conceptual framework based on Keith Davis Human Relations Theory to create Human relations to reach SIRs in the Garment sector of Bangladesh. Findings: The study provides a conceptual framework mainly based on Keith Davis’s Human Relations Theory which can create human relations to reach SIRs in the garment sector of Bangladesh. Furthermore, the Keith Davis’s Human Relations Theory can be considered as the avenue to cover the unitary approach's view and the views of Dunlop System theory, pluralistic theory and social action theory. Research Limitations: The researchers developed a conceptual framework based on Keith Davis’s Human Relations Theory to develop and maintain SIRs in the garment sector of Bangladesh but its empirical study is yet to be conducted. Originality: The current state of labor relations in Bangladesh's garment industry is discussed in the study. There has been literature on industrial relations, SIRs and Human Relations theory. The relevant literature review shows that not a single study has been conducted to date to investigate if the Keith Davis Human Relations Theory can promote SIRs in Bangladesh's garment sector
Measurement of Relative Significance of Attitude of Occupational Fulfillment Factors and Satisfaction Differences between Private and Public Hospital Nurses in Bangladesh
(The International Business & Management, 2014-09) Ullah, Kazi Tareq; Nahar, Rezbin; Azam, S.M. Ferdous
Occupational fulfillment of healthcare professionals (nurses) in a developing country is especially important in terms of healthcare institutions (hospitals and clinics) service delivery. However, not enough recognition has been given to this noble profession yet. As a result, institutions did not focus enough on the fulfillment factors of the nurses. Ignorance about the importance of occupational fulfillment of nurses is prevalent in private healthcare institutions which ultimately is lagging behind poor healthcare services. Therefore, this study attempts to appraise relative occupational fulfillment factors of nursing professionals in Bangladesh, which is an emerging developing nation of Southeast Asia. It also focuses to identify the differences between the occupational fulfillment factors of nurses working in private and public healthcare institutions to convergent the variables. Result reveals significant impact of fulfillment variables on the performance. It also shows that the occupational fulfillment of private institution employees compare to the public institution nurses whose salary and other benefits are lower than these.
On-Campus, Virtual, Blended, and Triple Systems of Teaching-Learning: Fitness and Relevance for Private Universities in Bangladesh
(2022) Islam Talukdar, Mohammad Rafiqul; Lamagna, Carmen Z.; Hassan, Farheen; Nahar, Rezbin
In the transition to the post-pandemic phase, the blended teaching-learning modality seems to be a good solution for universities. But the post-pandemic paradigm seemingly calls for a triple-system of classes, ie, on-campus classes, blended teaching-learning, and virtual classes separately under separate plans and schedules. The paper explored a clear-cut conceptual understanding of the concepts of" virtual classes,"" blended teaching-learning," and" triple-system of classes." The study contributed a comprehensive framework with teaching-learning modalities, especially for private universities in Bangladesh, in the pandemic period, the transition to the post-pandemic period, and the post-pandemic paradigm. It also developed a robust model for blended learning.
The Contribution of remittances on woman empowerment in Bangladesh
(2022-12) Hassan, Farheen; Hassan, Kamrul Mohammed; Khairup, Alom; Nahar, Rezbin
Purpose of the study: This paper emphasizes on the impact of semittances on women empowerment in Bangladesh. The word women empowerment has been justified by using six variables that covers socio-economic aspects. Methodology: To investigate the relationship this study mainly depends on time series data for the period of 1990 to 2021. The person corelation, regression analysis has been conducted to justify the proposition of contrition of remittances on women empowerment. The robustness check was done by employing fully modified OLS method. Findings: The results of regression show that secondary and tertiary education level, women role as employers, women involvement in the services sectors and first marriage decision at the age of 18 have significant relationship with remittances received by individual family. Moreover, the results of FMOLS also in favor of regression findings. Implications(practical): These findings are insightful and beneficial for the government bodies, policy makers to make strategic decision for women in the forthcoming days. This paper will also add to the existing literature on women's empowerment in Bangladesh and beyond. Limitations and Future Directions: Quantitative analysis was used to complete the study, but additional interviews or focus groups would lend credibility and make the study more policy relevant. In the future, researchers may choose to employ a mixed method. Women's economic contributions as migrants will be discussed along with associated issues.
The Strategic Performance of Bangladeshi Private Commercial Banks on Post Implementation Relationship Marketing
(Scientific Publishing Institute, 2018-02-12) Malarvizhi, Chinnasamy Agamudai; Nahar, Rezbin; Manzoor, Shamima Raihan
This conceptual paper explores the critical success factors of post-implementation relationship marketing (RM) for private banks in Bangladesh and examines RM's impact on the sustainability of these banks. It discusses the importance of monitoring post-implementation outcomes to assess the effectiveness of RM tools. The study presents the intended methodology and concludes with recommendations and suggestions for future research.
Title Development of Total Quality Management from Conventional and Islamic Perspectives
(Routledge, 2024) Ahmed, Selim; Nahar, Rezbin
Title Adoption of AI-Powered Web-Based English Writing Assistance Software: An Exploratory Study
(2023-07) Intiser, Ragib; Nahid, Mehzabul Hoque; Anwar, Md. Aftab; Nahar, Rezbin
Purpose of the Study: This research paper examines the usage of web based digital writing assistant software amongst the undergraduate students of private universities in Bangladesh. To examine the effects of different factors in students' adoption and usage of digital writing assistant software, this study applied Unified Theory of Acceptance and Use Technology (UTAUT) model. Methodology: The study used UTAUT model containing 8 latent variables (self-efficacy, performance expectancy, effort expectancy, social influence, facilitating condition, satisfaction, hedonic motivation, price value, adoption intention, and adoption behavior) and a total of 25 items in those variables. Through online questionnaire distribution, this study has collected and analysed 559 data. The research employed deductive approach and structural equation modelling (SEM) method for data analysis. Findings: The results shows that the factors that impact on students' behavior intention to use of digital writing assistant are performance expectancy, price value, hedonic motivation, effort expectancy, and facilitating condition, where as social influence and facilitating conditions does not have significant influence on behavioural intention. This study also found the significant impact of facilitating conditions and behavior intention on actual use of the software. Implication: This study will help to understand students' usage of such software and how academic institutions would be able to incorporate such services for students and academicians. Developers of such software can also identify the necessary features and incorporate them for convenient usages by the students. Authority and faculty members of different institution can identify the factors that enable them to incorporate such technology in the academics that would benefit both the teachers and students. Limitation and Future Direction: This study has several limitations such as time constrains, financial factors, responses of respondents, etc. Some moderating variable such as gender, field of study, etc can be considered assessing the behavioral intention and actual usages of the software. Future research may also conduct to assess a comparative scenario between public and private universities in Bangladesh.
Title Facing COVID-19 Pandemic: AIUB Strategy
(2021) Islam Talukdar, Mohammad Rafiqul; Nahar, Rezbin; Hassan, Farheen
Higher education institutions seem to be a potential-risk site for the outbreak of novel-corona-virus as students used to behave in close community proximity in college and university grounds in Bangladesh and elsewhere in the world. In such a context, the emergence of a new business strategy for the higher education sector to get survived becomes a must. While it seems that many higher education institutions in Bangladesh have failed to respond timely to the call for the emergence of a new business strategy or a new business model to encounter the COVID-19 pandemic situation, American International University-Bangladesh (AIUB) has proved its strength and become a role model as the first university in Bangladesh by shifting with a strategic drive within days of the initial COVID-19 outbreak in the country. AIUB's experience in encountering the COVID-19 pandemic has been documented here as a successful business teaching case. The lead case question: What are the factors that make it successful to encounter a high-sensitive global pandemic situation?
Title How the Relationship Works with Organizational Performance in the Higher Education Sector?
(2020) Nahar, Rezbin; Parvin, Sultana; Ullah, Kazi Tareq; Nomaan, Erfan Ovee; Parvez, Asif
This research aims to investigate the role of Knowledge Management (KM) on Organizational Performance, with particular emphasis on the educational sector. The study identifies variables from literature surveys in the context of higher educational institutions and conducts a focus group discussion to classify questionnaire items. Utilizing a survey research design with random sampling (N=113), data were collected from higher education students in Bangladesh using a closed-ended questionnaire with a 5-point Likert scale. Both descriptive and inferential statistical methods were applied for analysis. The findings reveal a meaningful positive relationship between knowledge management practices and organizational performance. The research highlights the need for higher education institutions to focus on KM practices to achieve educational excellence, as current resources are often allocated to extracurricular activities or self-advertising, neglecting KM practices essential for organizational performance.
Title Identifying the Factors for Reducing Employee Turnover Rate in Aviation Business: Bangladesh Context
(Australian Academy of Business and Economics, 2017-01) Nahar, Rezbin; Islam, Rafikul; Ullah, Kazi Tareq
Managing employee turnover is a significant challenge for organizations, particularly in Bangladesh's aviation sector, which faces a persistent shortage of skilled personnel. This study aims to identify factors that can reduce employee turnover in the aviation industry. A survey was conducted among aviation company employees using random sampling. Data were analyzed through descriptive statistics and logistic regression models to determine causal relationships. The findings offer recommendations to help reduce turnover and retain qualified employees, providing valuable insights for human resource professionals and senior management in the sector.
Title Impact of Covid-19 on Private Higher Educational Institutions (PHEIs) in Bangladesh: Challenges and Policy Responses
(American International University-Bangladesh (AIUB), 2020-12-30) Nahar, Rezbin; Khan, Foyasal; Hassan, Farheen
Abstract This paper investigates the likely impact of Covid-19 on private higher educational institutions (PHEIs) in Bangladesh. To conduct the study, a qualitative approach has been employed based on interviewing 8 educationists and 2 students on three key areas: general impact assessment; teaching and learning; and future impact of COVID-19 on PHEIs. The findings revealed that COVID-19 may create a barrier to the successive growth of tertiary education in terms of dropping enrolment in the coming academic years. The study also indicates that PHEIs may face trouble in the salary payment of their academic and non-academic staff. Even, many staff may lose their jobs. Thus, Covid-19 may psychologically affect the community of PHEIs. Based on the findings, this research recommends that the government should offer a financial package to protect PHEIs in order to effectively tackle the challenges of the COVID-19 outbreak. The findings of this study, conducted at the very early stages of coronavirus spread in Bangladesh, will be important for policymakers in further improving the capacity of PHEIs in Bangladesh in facing a crisis. The study also suggests that future research considering more samples and involving all stakeholders need to continue to effectively measure the real impact and severity of COVID-19 on PHEIs.
Title Towards the Effectiveness of Training Program: A Logistic Approach
(Institute of Interdisciplinary Business Research, 2010-02) Ziaul Haq, Mohammad; Tanvir Mahmud, Kazi; Nahar, Rezbin
Telecommunication sector has immense potential in the economy of Bangladesh. Mobile phone users have been increasing. Due to lack of skilled manpower, operators fail to provide quality services among the users which can be an obstacle for the growth of mobile sector. Therefore, training programs were conducted for the employees in order to improve their skill in improving customer service activities. The training program mainly focuses on the female employees as they are in backward position as compared to the male. This study aims to assess the employees’ perceptions whether their ability to provide customer services increased after participating in the training program. About four hundred female employees were taken as sample for this study using simple random technique. Logit model was used to examine the influence of socioeconomic variables on the dichotomous dependent variable. The study results indicate that training program had a positive impact on the performance of the female employees.