Browsing by Author "Mohiuddin, Md.Fazla"

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Churn reduction in Banglalink
(BRAC University, 12/17/2017) Ehsan, Asif; Mohiuddin, Md.Fazla
Banglalink has started its journey in February, 2005 with the aim of providing telephony service to the all segments of the customer within an affordable price. Banglalink the second largest telecom operator in Bangladesh in terms of market share. This mammoth success would not have been possible without the satisfaction and retention of the loyal subscribers. This report starts with the insight of the organization including Banglalink`s history, vision, mission, goals, strategies, product and services, activities and performances. It also demonstrates the current competition of Banglalink and the current scenario of what actually is happening in customers mind. This paper also illustrates that what are the factors that leads to customers of Banglalink to switch to other operators and described properly, based on that a hypothesis was created and tested. The study also concentrates on the perception of customers of Banglalink as a qualitative research was done with a respondent of 106 all the data was collected through primary data which was only used by me on this study purpose. This paper talks about what lead customers to dissatisfaction as well as the impact of promotional offer over their purchase behavior, other factors like service usage and switching cost are also considered in the study. Moreover, some recommendation was given at the end which could help Banglalink to reduce churn rate among their existing customer. However, Banglalink should be engaged in continuous market research in order to come up with the suitable or matching products according to the customer requirements so that can retain more customers in future.
Effectiveness of LinkedIn as marketing tool
(BRAC University, 5/5/2019) Amin, Rubayet; Mohiuddin, Md.Fazla
This report reflects the first hand experience and knowledge I gathered during my tenure at Tryonyx Ltd. Though my work was solely based on the Business Development department but I got the opportunity to collaborate and work closely with the marketing team as well. As a result, I gathered data and tried to evaluate the different marketing mediums Tryonyx used to promote their products. Among these mediums, LinkedIn was one of the crucial one when it came to business to business marketing and lead generating. However, we found it really hard to promote our product and get significant response from our target audiences at LinkedIn’s platform. In this report I analyzed the reason behind the inefficiencies and the back draw we faced while trying to market our product via LinkedIn. Also, not having similar features like other social media platforms like Facebook, Twitter or Instagram made it more challenging for us to utilize LinkedIn to it’s full potential. I also realized that LinkedIn has only catered to the needs of a niche target audience at Bangladesh. Among these group of people, most of them are either looking for jobs or established their position in somewhere which has made them come to the platform in hope of extending their network more. The report mainly deals with overall marketing experience on LinkedIn and the challenges we faced and some suggestions to overcome those challenges as well. The whole analysis of the report was done using both qualitative and quantitative measures. Before coming to any conclusion from this report, it should be kept in mind that, it was prepared in a very short period of time, there were difficulties in finding the data as Tryonyx Ltd. is a start-up business and last but not the least, the survey sample size is fairly small which has been the biggest obstacle for reaching a conclusion. However, the report may still be useful for designing any further study on effectiveness of marketing on a platform like LinkedIn.