Browsing by Author "Mohiuddin, Md. Fazla"

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A measure of the efficiency of the recruitment and the selection process of management trainee program of Lankabangla Finance Limited
(BRAC University, 2019-05) Islam, Hridita; Mohiuddin, Md. Fazla
This report titled "A Measure of the Efficiency of the Recruitment and the Selection process of Management Trainee Program of Lankabangla Finance Limited” is a champion of BBA internship program. In the temporary position program, it encourages us to apply our comprehension of academic information into corporate field. LankaBangla Finance Limited (LBFL) is a joint endeavor financial institution set up with worldwide coordinated effort for giving the best financial services in Bangladesh with its exceptionally energetic representatives, strong shareholding pattern, and friendly and dynamic corporate style working society. In any organization, the department of Human Resource is the core part of each and every company to gain competitive manpower and competitor advantage. It is a framework to help employees expand their personal and organizational abilities, knowledge and skills. The HR function mainly helps to improve their personnel to make more committed, efficient and reliable to the organization. And in LBFL, a fantastic group of the board of HR division directs all the HR related issues where their committed work makes them conceivable to get appropriate people for appropriate positions. Basically, they keep up a real progression of every single step of Recruitment and selection process while selecting MTO. This report is about a little brief about the functions of human resource management being followed by LBFL and how their functional process of recruitment and selection improves their efficiency level and how it is measured and what is the procedure to recruit the right talent for the right positions. This complete analysis is based on my internship period as an intern at Lankabangla Finance Limited at the Human Resources Department. In my report, I have tried to endorse all the activities, functions and policies of Human Resource maintained by Lankabangla Finance Limited and tried to find their error that will retract them and give them some recommendations that may help them to improve their situation.
A study on confectionery product distributor’s activities compared with compliance issues and standards set by Nestlé Bangladesh Ltd.'
(BRAC University, 2019) Farhan, Nadeem; Mohiuddin, Md. Fazla
This report will show the Nestlé Confectionery products’ exclusive national distributors’ activities compared with the compliance standards set by Nestlé Bangladesh Ltd. must be fulfilled and maintained by distributor. Nestlé Confectionery exclusive products are Kit kat, Munch, BarOne, Nestlé classic, Dessert Truffle available in Bangladesh and being officially marketed by Nestlé Bangladesh Ltd. since December 2018. Like other products, confectionery products are not directly under sale department rather it has a unique trend to be operated separately which brings the application of appointing a national distributor for marketing and sales distribution operations. After fulfilling the primary requirements and under certain conditions, “RTM- Route To Market”, a national distributor got the contract for this responsibility. My job was to observe their activities and compare with the compliance standards to keep them aligned with instructions given by Nestlé Bangladesh Ltd.
A study on the recruitment and selection process of EDISON Group
(BRAC University, 12/13/2018) Mumu, Farian Nusrat; Mohiuddin, Md. Fazla
This research paper has been developed on the basis of my 3 months internship period at EDISON Group where I have been assigned as an intern of Strategic Human Resources (SHR) department. The main objective of the report is to identify general practices that EDISON Group uses to recruit and select its employees and identify new measures to make the process further advanced. Firstly, the report provides an overview of EDISON Group and its 12 concerns. In this section the reports also talks about the activities which I have been performing as an intern of the company. The ‘Literature Review’ section discusses general practices involved in the recruitment and selection process as per experts’ opinions. Later in the ‘Analysis and Interpretation of the Data’ section, the report provides an elaboration of the recruitment and selected process of EDISON Group based on the practical experience gathered throughout the internship period as well as information collected from employees and internal documents. After which the entire process involved in the company is measured against the practices mentioned in the literature review section. Here the company’s recruitment and selection practices are also compared with the recruitment and selection practice used in a similar business group, Walton Group. On the basis of the analysis provided in the former section, the report then discusses the findings regarding the recruitment and selection process practices used in EDISON Group,. Next, the report identifies possible ways in which the EDISON Group can further advance its entire recruitment and selection process. The ‘References’ section provides the traces of all information collected from secondary sources.
Accord impact on Ready Made Garments (RMG) sector
(BRAC University, 11/29/2018) Mitul, Kazi Sabrina Sultana; Mohiuddin, Md. Fazla
The Accord is an independent and legally binding agreement which is designed to ensure safe and healthy working condition of Ready-Made Garment Factories of Bangladesh. The study represents the impact of the Accord in the RMG sector of our country and also represents the reasons behind the establishment of the Accord. The Accord has come into play as a result of numerous hazards and accidents leading to death and injuries of a large number of garment workers in the previous years. Moreover, the catastrophic hazard of Rana Plaza had captured the attention of the whole world and therefore, major brands and retailers started to become really concerned about their reputation. Additionally, the contribution of ready garment is also discussed in this study since the impact is very significant in our economy. These ready-made garment factories has created employment of a large number of people specially women and it is one of the examples of women empowerment and most importantly has earned foreign currency contributing to the development of this country (Shoron and Huq, 2014). As a result, the govt. became very concerned when the Generalized System of Preference (GSP) was suspended and this huge industry was at stake. To protect this industry immediate measures were taken to ensure safe and healthy working condition for the garment workers. In response, Bangladesh government adopted National Tripartite Action Plan with the help of ILO for building and fire safety. Under which factory building were assessed based on structural integrity, fire and electrical safety with a target of covering 1500 factories. Even the country’s labor law of 2006 had been amended in 2015. Therefore, 200 retailers of European, Asian and American buyers signed on the Accord on Fire and Building Safety. The objective of the Accord is to ensure sustainable and safe garment industry in Bangladesh. As a result, this study describes the impact and changes brought by the Accord in the ready-made garments industry in terms of safe and healthy working condition. Moreover, it also represents the impact on the organization where I am given an opportunity of internship. Overall, the study firstly represents the reasons behind the introduction of the Accord in our country. Then it discusses about the processes, programs and practices conducted by the Accord. Thirdly, the study signifies the impact of the Accord on PDS Multinational Group. Most importantly, it signifies both financial and non-financial impact of the Accord on RMG sector. Lastly, the study talks about the “Transition Accord 2018”.
Case study on brand equity Apex Footwear Limited, pricing and promotion
(BRAC University, 11/6/2016) Iqbal, Rafiul Riasat; Mohiuddin, Md. Fazla
The report portrays the Brand Equity of Gallerie Apex, how Apex maximizes their brand equity through different pricing strategies and promotional activities. Firstly, Apex’s main rival is Bata so their strategy was to follow their competitor so that they can take advantage in the market by offering a lesser price for the same quality of the product such as Venturini of Apex and Hush Puppies of Bata. Moreover, Apex follows Above the Line (ATL) and Below the Line (BTL) pricing strategies to stay on top. Speaking about promotional activities, Apex is doing better than Bata on ATL strategy by promoting their product through integrated form of marketing. This is because Apex promotes almost all of their products on online shopping portals such as Daraz and others unlike Bata. Therefore, throughout the years, Apex’s strong marketing demonstration has made it possible for them to capitalize in the market for huge turnover and also leaving a mark on the market for its high-quality products.
Comparative analysis on various media campaigns of Grameenphone
(BRAC University, 2016) Khan, Masnun Ridwan; Mohiuddin, Md. Fazla
Grameenphone Ltd is the leading telecom service provider in Bangladesh. Its wide area of seamless network and excellent customer service makes it to be the number one mobile operator in Bangladesh. It has been holding the number one position since its inception and till now held the position with dignity. This glory of Grameenphone is because of its resources; the talented pool of employees who continuously work hard, utilize their know-how and give their best for the benefit of the organization. I was lucky enough to be a part of this beautiful organization for 3 months where I could explore and extract an amazing work experience from the most talented pool of employees. The work I did was exciting and at the same time gave me immense opportunity to meet new people and gather tons of experience which I definitely will use later in my life. The fact that I worked with the media team means that I worked with different campaigns. This report presents my work experience and learnings that I have acquired in these three month of internship in the marketing department. Also I have presented my analysis on the various media campaigns of Grameenphone Ltd. which is of a definite time frame and talks about the various parameters of marketing which helps it to be analyzed with accuracy and precision. Later there is a brief comparison with another telecom giant, Vodafone of Ghana but of the same time frame, which helped me to properly link the two companies’ parameters and draw some conclusions from them. The most staggering of which is awareness of campaigns and media types opted by the operators.
Customer satisfaction gap in general banking section of Union Bank Limited, Mirpur branch
(BRAC University, 8/28/2017) Afroz, Nadia; Mohiuddin, Md. Fazla
Union Bank Limited has differentiated its administration scope amid most recent four years by opening new branches at various deliberately critical areas the nation over by offering different administrations with a dedication of guaranteeing perfection in keeping money. This bank is taken after all guideline which has given by Bangladesh Bank. It controlled and checked by Bangladesh Bank. In the first part of this report I have discussed about the Union Bank’s overview, its company chronicle, its mission, vision, goal, objectives as well as its organ gram, time line of UBL-at a glance, its organizational structure and structural of management, also the products and services launched by this bank. Then I came to the main point of my report which is Customer service gaps in the general banking sector of Union bank ltd. In this sector, I wanted to highlight the provided service functions of this bank, how they are provided to the customers through general banking activities and how they are retaining their customers through the help of SERVQUAL. Finally, I have found some problems in order to operate their business also recommended how to remove these problems to operate its business smoothly in the upcoming years.
Customer satisfaction of Pine Solution on digital marketing
(BRAC University, 4/30/2019) Moniruzzaman, Md.; Mohiuddin, Md. Fazla
As one of the growing digital marketing organization, they always try to make some innovation to effective digital marketing. They also contribute to expand others business as well as their own business. This solution based company where they provide solutions to other organization about promotion, sales increase, offers and so on. At the beginning of the report I have given an overview of Pine Solution Limited with its history. This will give the readers a clear idea about the origin of the company. I also mentioned the Customers satisfaction activity by Pine Solution Limited. In the next part, I provided my rationale of the study on choosing my topic for the report. This part is followed by the scope of the study and statement of the problem where I pointed the problem and mentioned why I think this as a problem. This part also includes the research question of the study. After that, I provided review on three literatures that I have studied for my internship report. In the next part, I mentioned the methodology of the data collection for this report. After that I mentioned the Customer satisfaction activities of Pine Solution limited on digital marketing. This was one of the major parts of this report. It shows the number of activities Pine Solution limited currently has for digital marketing and how Pine Solution limited is engaging in the digital marketing and providing services to other organizations After that I mentioned my tasks undertaken during the internship period. I mentioned my day to day tasks as well as the projects I was involved in. In the next part I provided the analysis of the research. In This part I showed data and provided explanations and justifications about customer satisfaction. In the following part I have showed my findings from the research. I also tried to provide recommendations to mitigate the problem mentioned earlier in the introduction part, which, I believe, will be helpful for Pine Solution limited.
Difference between Islamic & conventional banking sector in Bangladesh with regard to customer satisfaction
(BRAC University, 12/10/2015) Sorower, Rabeya Beanta; Mohiuddin, Md. Fazla
A Bank is an economic institution whose main aim is to earn profit through exchange of money & credit instruments. It is a service oriented as well as profits oriented organization. The internship report has been prepared on “difference between Islamic banking and conventional banking”. As Social Islami Bank (SIBL) is an Islamic bank. So, it is easy for me to find the difference between the Islamic banking system and conventional banking system. SIBL was introduced in Bangladesh on 22nd November 1995 as a conventional bank. As in Islam interest is prohibited that is why Shariah rule introduces profit sharing system. The motto of Islamic banking is profit sharing and loss bearing. The main objective of Islamic banking is as same as conventional banking system which is profit making. To follow the shariah system Islamic banks actually follow certain terms which is known as Mudharabah, Wadiah, Musharakah, Murabahah, Ijar. SIBL actually divides their whole work into 3parts which is General banking, investment and foreign exchange. In this report I try to show that how the Islamic banking system differ from conventional banking system. Where in conventional bank we get fixed amount of interest which is also known as RIBA, there in Islamic bank we get a certain share of banks total profit. Moreover, in this report I also included my job description which I did to complete my internship.
Facebook advertising – an innovative digital marketing communication tool
(BRAC University, 12/20/2017) Kabir, Md. Toukir; Mohiuddin, Md. Fazla
Cookie jar is an interactive marketing communication agency dedicated to serving its clients to meet their business objectives and help them to build effective market communication techniques. Mainly their vision is to become the agency of choice of as an innovative, client-focused and socially committed service provider. Already they have worked with some big association like The Daily Star, Telenor Digital, Opera, Airtel Buzz Ltd, Tonic, BMW Bangladesh, HP Bangladesh, Dettol, Financial Express, Harpic, Veet, G4S, Be Here Now, Emami, Chaldal, Thyrocare Bangladesh Ltd. In the Cookie Jar Ltd. there i got an opportunity for completing my three months’ internship program where they gave Digital marketing related activitiees like how to write different copies and make contents, how o communicates with clients, designing posts, AD campaign, how to manage plans, community management etc. so that any interns can learn and understand basic activities regarding about digital marketing. In Cookie Jar Ltd. mainly in the first phase of this study deals with introduction that presents the company overview, rational objectives, scope work and learning from the study. In order to understand the agency on which the study is carried on, the next phase of the report deals with the regular work. Then i will discuss about role of Facebook Advertising which is an innovative digital marketing communication tool and its scope and delimitation, objective, findings and recommendation.
Factors influencing Bangladeshi people to lean towards increased consumption of frozen food products
(BRAC University, 8/28/2017) Munira, Sirazum; Mohiuddin, Md. Fazla
Financial ratio analysis of a 3rd generation bank in Bangladesh : a detailed analysis of Jamuna Bank Limited
(BRAC University, 12/20/2015) Mishu, Sayan Das; Mohiuddin, Md. Fazla
Jamuna Bank Ltd. was incorporated as a public Limited company on the 3rd June 2001.under Company Act 1994. This ia a 3rd generation bank.. The Bank carries banking activities through its 97 branches in the country. The commercial banking activities of the bank encompasses a wide range of services including mobilizing deposits, providing investment facilities, discounting bills, conducting money transfer and foreign exchange transactions, and performing other related services such as safe keeping, collections and issuing guarantees, acceptances and letter of credit. Here I discussed about the “Financial Performance Analysis of Jamuna Bank Limited along with 2 branch financial performance comparison.” To discuss this I have also given information about the vision, mission, goal, objectives, core values and all related information of Jamuna Bank Limited.” By doing this report I am able to gain a vast knowledge hoe to calculate all financial retios and evaluate the performance of a financial institution. Customers of the bank are moderately satisfied to the service of the bank; employees of the organization try their best to support the customer. Growth of JBL’s core is praiseworthy and we complaint of all regulations throughout the years.
Functions of inward remittance unit under CMO and relate it to HRM functions
(BRAC University, 6/28/2015) Hassan, Sami; Mohiuddin, Md. Fazla
The main objective of the internship program is to fill the gap between theoretical knowledge and practical experience. This report contains two phases. In the first phase, there is a brief discussion on the Standard Chartered Bank as an organization and the functions of the Cash Management Operations department. Though I was an intern in Inward Remittance unit under CMO, my report tries to discover the functions of ITT unit. On the second phase, there is a short discussion on other units of Cash Management Operations and also tried to relate with HRM functions. Then I also tried to do SWOT analysis in my justification. All the data were firstly processed and then the salvaged information was interpreted and the overall performance was analyzed seemingly. Thus, as a result of my study some rigorous suggestions and recommendations are stated in the last portion of my report.
GAP model of service quality: a study on Bank Asia Limited
(BRAC University, 8/8/2017) Chaiti, Mashiat Sumaiya; Mohiuddin, Md. Fazla
The main purpose of the internship report is to meet the BBS Program BBA degree requirement under BRAC business school, BRAC University. My report aims to focus on the customer satisfaction level through GAP analysis model in the general banking of Bank Asia Limited. The Banking sector in Bangladesh is becoming expended and has a very competitive environment. There is opportunity to meet the challenge in service development innovation through GAP model. Banks can implement to serve local customer through service marketing and in collaboration with culture of modern banking. Every commercial bank in our country implements service developments in retail banking to get competitive advantage in the industry. My internship report focuses on the study to the customer service in general banking department in Bank Asia Limited, Lalmatia Branch in the area of service marketing. I have gave short overview, history and background of Bank Asia Limited. Moreover, the report contains critical understanding, research analysis, findings, limitation and recommendations for improvements. The internship report is developed on both primary and secondary data to make the report more authentic. Confidentiality as well as limited timeframe was the limitation of the report. There were important yet confidential information that could not be added in the report. I have applied academic learning and real life corporate experience and assessment with the combination of data and facts provided by the organization.
General banking functions of Al-Arafah Islami Bank Limited
(BRAC University, 12/7/2017) Khan, Md.Nayem; Mohiuddin, Md. Fazla
Bank gives means and systems of exchanging compliment over assets the individuals who have an abundance of salary over use to the individuals who can make utilization of the same for adding to the volume of gainful capital. The bank furnishes them with the wellbeing, liquidity and productivity of reserve funds. Al-Arafah Islami Bank Limited is booked business bank enlisted by the Bangladesh Bank. The elements of the bank cover an extensive variety of managing an account and utilitarian exercises to people, firms, corporate bodies and other multinational organizations. The fundamental target of the investigation is to give an outline of AIBL and recognize the quality, shortcoming and basic hazard factor of this bank. Information gathered for the examination in two unique modes to be specific essential and optional. Up close and personal discussion with the separate officer of the branch was the fundamental mode to gather essential information and for optional information different distributions and related body are watched. The fundamental restriction of the investigation was brief time restrain and confirmed information deficiency. Officer of the bank are proficient. Despite the fact that a significant number of them just know the working methodology of what they are doing however don't have the foggiest idea about the theory behind doing those. The cooperative energy of devoted labor, innovation, and market opportunity can lead the association to accomplish the objective; a bank must set up and hold quick to sufficient arrangements, practices and techniques for assessing the nature of advantage and the ampleness of advance arrangement.
General banking of Agrani Bank Limited
(BRAC University, 12/27/2016) Sarker, Sajal; Mohiuddin, Md. Fazla
Agrani Bank Limited (ABL) is set up in 1972. It is a state claimed bank. It is framed by the piece of ex-Habib Bank ltd and ex-Commerce Bank ltd. Agrani Bank Limited is a Bank with an Authorized Capital and Paid-up Capital of Tk.800.00 million and Tk.248.00 million separately. There are around 867 branches in which 10 branches are corporate. There are around 341 city branches and 526 rural branches. The top managerial staff is comprised of 11 individuals. The Chairmen and Directors are assigned by government. There are six areas of Agrani Bank Limited (Mouchak br.); those are Cash, computer section, account opening, clearing, Accounts and local remittance. Cash section collect cash and pay payment in cash, computer section posting the vouchers, account penning section open new accounts, clearing section deal with clearing function, account section prepare different statement etc. The qualities of ABL are state possessed bank, wide picture, and unlimited trustiness about ABL to country individuals, high duties for clients, qualified and encounter staff and so on. The shortcomings of ABL are absence of administration giving mindset, absence of IT applications, somewhat manual based, lack of inspiration of laborers, and relies on upon head office. The strengths of ABL are high demand of credit, high request of little endeavor financing, high demand of settlement office and high request of venture by saving. The dangers of ABL are interference of CBA and Officers' Somiti, some business and remote banks, some principles and controls of Bangladesh Bank, present of comparable sorts of retail saving money item and so on. The deficiency of ABL is bureaucratic multifaceted nature in management of ABL is high in connection to general keeping money work. Administration of GB practice abundance conventions. Other drawbacks are absence of service providing mentality, interference of CBA and Officer Somiti in operation of GB, lobbing from upper level for doing unfair activities, lacking of motivation in GB personnel due to irregular promotion, lack of using IT application and manual based operation. There are few recommendations toward concerned authority for incapacitating the shortcomings of ABL which are, all banking doings should be performed using IT, bank should disregard the manual based operation, all divisions should be well decorated, staff and officers should speak polite and low voice, Bank should introduce new product, Bank should consider experience , written test and viva examination in cases of promotion, bank should provide appropriate training, take motivational effort, To limit interferences of CBA and Officers’ Somiti.
How the brand identity of the Holy Crab was improved through social media marketing by Chromatic Limited
(BRAC University, 8/29/2017) Hassan, Emad Bin Mohammad; Mohiuddin, Md. Fazla
Chromatic Ltd is a company that specializes in advertising for businesses all over Bangladesh. It incorporates the skills of many intellectuals and artistic innovators to successfully advertise the clienteles that ask for assistance. As a collective whole, all the members of Chromatic Ltd. provide superior service in Bangladesh. The employees work with efficiency and creativity in order to grow as a company and help those companies which desire the same. Visualizers, art directors, brand and production executives, and web developers come together to aid economic growth for businesses. Opportune for this time, I was able to gain knowledge for understanding the new and innovative methods of managing and executing great results for businesses of the new generations. Working with a media and advertising team instigated the fact that I had to partake in making different business campaigns. This report exhibits my time and work experience at Chromatic Ltd. and the services that are provided. New methods for emerging businesses are discussed as well. Additionally, I display the analysis of social media advertising and the implementation of such on The Holy Crab Bangladesh, a restaurant clientele. Facebook was used for advertising through social networks and the rates of attention and effectiveness were analyzed and depicted conclusively
How to improve customer service efficiency and their customer satisfaction of Rupali Bank LTD. Gabtoli Hat Branch
(BRAC University, 2019-12) Fariha, Rishad; Mohiuddin, Md. Fazla
This report provides with broad and sensible exposure to the sector of overall activities of Rupali Bank Limited. During the post amount, I used to be appointed responsibility within the varied department of Rupali Bank Ltd. Rupali Bank commences its Loan operation department wherever they scrutinize the loan proposal and appraise the planned investment sector type varied aspects, viz. organization and management, technological, marketing, economic and profitableness. Fate, the right assessment Rupali Bank, gives loan to speculate the planned sector. Rupali Bank conjointly monitors and suggests website choice to final submission of the report. With a good ambition, Rupali Bank started its operation; however, sadly, it is currently a losing concern. Now a day, Rupali Bank tries to reduce their loan operation thanks to unethical apply of entrepreneurs of misuse fund and cash transfer to the different project. The bank conjointly tries to seek out the thrust sector and actual bourgeois people who have interested in an established profitable business. Rupali Bank Ltd is conducive loads for several years within the economic development (especially within the industrial sectors) in our country. Their activities square measure development. This study is conducted chiefly by questionnaires and by taking oral interview of the officers. Several journals and publications were conjointly used for precise information. Findings and conclusions show that Rupali Bank follows general banking rules and rules in their activities. It conjointly shows that Rupali Bank utilizes govt judgment and strategies in addressing their activities. I hope this study has some implication aimed toward rising the general activities of Rupali Bank.
How to improve efficiency of SME division in IDLC Finance Limited
(BRAC University, 2019-08) Trisha, Hridita Kader; Mohiuddin, Md. Fazla
I covered the topic on “How to Improve Efficiency of SME Division in IDLC Finance Limited”. As the research is done on IDLC Finance Limited, a brief description of the organization, the products it is offering, SME division of it, it’s history, achievements and related things are given on company profile. Then the job description during three-month internship was written in job responsibility. The introduction of the report is a bigger image of why the report is done, its opportunities and barriers. Then the methods are described in research methodology, factors on which performance of the organization will be verified and procedure of doing overall internship is written. Then the SME situation in Bangladesh is described. After that the overall loan process is prescribed. Then in research part the problems were identified regarding delay of loan disbursement and finally the solutions were given in recommendation part. The objective of the conclusion was to end the report in a good way informing how IDLC is taking part in country’s economy and social activities.
Human resource management of Kuehne+Nagel Ltd and recommendations on its improvement
(BRAC University, 2017-04) Nabil, Ashirul Ikhoan Hasan; Mohiuddin, Md. Fazla
In this report, I tried to bring up the type of Human Resource Department of Kuehne + Nagel Limited has. I also tried to explore the beauty of HR of this Company. I also tried to focus on how efficiently and effectively this company can hire, manage and retain the valuable employees through the various activities they might undertake and how they can improve those procedures. This report also reflects how this company can maintain their global HR standards, policies and practices. It also covers how they should plan the development activities of the valuable human assets, their several compensation policies, and training and engagement functions. The report covers the organizational background and details of the company Statistics –both globally and locally.