Browsing by Author "Mahbuba, Tasneem"

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    How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method
    (BRAC University, 2023-01) Mahbuba, Tasneem; Leung, Sau K; Haque, Mahmudul
    This internship report deliberates on how within a very short period Nagad has successfully implemented all its marketing strategies to reach the right customers at the right time. It also covers the marketing tactics used by Nagad to promote its insurance products, including advertising, promotions, social media, and partnerships, and suggests new marketing ideas and strategies for Nagad to consider. It also focuses on the effectiveness of campaigns offered by Nagad with insurance companies to increase sales of the insurance companies and increase Nagad’s transactions. The report also states the chosen company’s competitor’s situation in the current market and gives a clear view of their strengths and weaknesses, also a part is indeed in the report where few suggestions for the company are illustrated considering the current situation it is in. And lastly, finding out the reasons why customers are willing to consider Nagad as their preferred payment partner rather than using the alternative MFS of the market.