Browsing by Author "Kamal, Md. Shawkat"

Now showing 1 - 8 of 8

Customer satisfaction index and service quality assurance of Grameenphone Ltd.
(BRAC University, 12/27/2009) Chowdhury, Farzana; Kamal, Md. Shawkat
As a market leader, GrameenPhone Ltd. is continuously coming up with new ideas regarding its products and services. Recently, the company is mainly focusing on the after sales services, non-voice services and the quality of all the services. Because, the company knows in near future, voice based services will reach to the maturity stage which will make the business growth constant to some extents. Hence, the company is trying to maintain the leading position by providing and maintaining the quality services. These attributes are working as a building block to increase GP’s service value. Hence through this internship report, I have tried to find the relationship between customer satisfaction and the service quality. Comprehensive information was taken from CSI (Customer Satisfaction Index) and SQA (Service Quality Assurance). The results of week-38 to week-45 were picked to analyze. MS Excel and various charts were used to analyze data. The analyzed information shows that there is a gap between customer satisfaction and the service quality provided by the customer managers. Though the GP subscribers are aware about GP services, but they are not fully satisfied with those services. Most of them are dissatisfied because of the high call rate. Now making subscribers satisfied will be the great challenge for the company. GP has to build a quality service line through various services like providing information proactively to the customers. Increased customer satisfaction status will raise the service value of GP, increase subscribers usages rate result increase revenue for GP. Now Grameenphone Ltd. has to consider the GAP minimization and maintain alignment with service offering and service quality to maintain the target level of CSI. Otherwise, in the long run new services innovation will not give its ultimate success.
Effectiveness of the promotional acivities of Grameenphone modem
(BRAC University, 9/11/2011) Noor, Abida; Kamal, Md. Shawkat
As a market leader, Grameenphone is continuously coming up with new ideas regarding its products and services. From their many services, Grameenphone Modem is one most important. As the whole world is deal their day to day life with the help of internet. GP‟s this service make our country‟s people up to date. Hence through this internship report, I have tried to find the GP modem‟s ads promotional effectiveness. A comprehensive survey was conducted to get subscribers‟ feedback about GP modem‟s ads. 80 respondents were picked up randomly from the internet users. SPSS, MS Excel was used to analyze data. The survey data shows that the promotions of GP modem has an effective tool to aware and attracts the consumers. Newspaper is the most effective media to make subscriber aware about internet usage information. Moreover, they preferred TV to learn about this information. Now making the promotion more effective promotions should be designed in innovative concept. It is important to consider that brand is not always works in terms of effect on the purchasing pattern of the consumers. Therefore, when its matter to design the promotion, the company should give the proper information in the promotions that a consumer can easily understand. Besides the promotion, the company should also be consider the quality and price of the service to satisfy the consumers.
Entry mode and subsidiary performance in emerging economics
(Mustang Journals, 2011) Kamal, Md. Shawkat
Based on Institutional Theory and the Resource Based View of the firm, this paper aims at finding a relationship between an MNC’s choice of entry mode and the subsequent performance of the subsidiaries. There is a serious lack of work in the international business literature that looks at the influence of entry mode on subsidiary performance. Thus looking at this issue merits attention. The paper specifically looks at the choice between a joint venture entry, and a wholly owned subsidiary based entry and provides a number of testable propositions.
Entry mode and subsidiary performance in emerging economics
(Mustang Journals, 2011) Kamal, Md. Shawkat
Based on Institutional Theory and the Resource Based View of the firm, this paper aims at finding a relationship between an MNC’s choice of entry mode and the subsequent performance of the subsidiaries. There is a serious lack of work in the international business literature that looks at the influence of entry mode on subsidiary performance. Thus looking at this issue merits attention. The paper specifically looks at the choice between a joint venture entry, and a wholly owned subsidiary based entry and provides a number of testable propositions.
The economic impact of e-commerce
(© 2005 BRAC University Journal, BRAC University, 2005) Hoq, Ziaul; Kamal, Md. Shawkat; Chowdhury, A H M Ehsanul Huda
E-commerce has a significant impact on business costs and productivity. E-Commerce has a chance to be widely adopted due to its simple applications. Thus it has a large economic impact. It gives the opportunity for “boundary crossing” as new entrants, business models, and changes in technology erode the barriers that used to separate one industry from another. This increases competition and innovation, which are likely to boost overall economic efficiency.
The economic impact of e-commerce
(© 2005 BRAC University Journal, BRAC University, 2005) Hoq, Ziaul; Kamal, Md. Shawkat; Chowdhury, A H M Ehsanul Huda
E-commerce has a significant impact on business costs and productivity. E-Commerce has a chance to be widely adopted due to its simple applications. Thus it has a large economic impact. It gives the opportunity for “boundary crossing” as new entrants, business models, and changes in technology erode the barriers that used to separate one industry from another. This increases competition and innovation, which are likely to boost overall economic efficiency.
The economic impact of E-commerce
(BRAC University, 2005) Hoq, Ziaul; Kamal, Md. Shawkat; Chowdhury, A H M Ehsanul Huda
E-commerce has a significant impact on business costs and productivity. E-Commerce has a chance to be widely adopted due to its simple applications. Thus it has a large economic impact. It gives the opportunity for “boundary crossing” as new entrants, business models, and changes in technology erode the barriers that used to separate one industry from another. This increases competition and innovation, which are likely to boost overall economic efficiency.
The impact of training on career progression in banks : a case study on Dhaka Bank Limited
(BRAC University, 8/21/2013) Tammim, Lamia; Kamal, Md. Shawkat
Competent employees do not remain competent forever. Also employees require training with change in scenario. Human Resource Division of any organization has been imparting an important role for the proper outcome of employee potentials. All these are treated as resources with capabilities. These resources require well training for the proper development of their career. Dhaka Bank Limited is not an exception to the dynamic world of business where they stand with a mission of “Excellence in Banking”. One of the premier financial institutes of the country targets to show the excellence by motivated and well trained workforce with a comprehensive career. The result of their goals depends on a well-trained and motivate workforce. This workforce requires training not only for the enhancement of their organization but also to flourish their career. As a result training has been treated one of the important pillars of “Human Resource Division”. The “Career Development Unit” of DBL focuses to this pillars to bring out the best from the employees by managing various training programs. All these programs in the end result in excellence of service and a sound career of employees as well. A career oriented workforce with proper career counseling motivated as their career is on the runway of development. But what type of training program is for which type of employee is crucial point to take into consideration. The entire training objective will help to show the importance and needs of training, where the fulfillment of needs through different methods and programs can work for career development. As a result it brings merger among training needs, identification of training and career development. So training keeps the organization updated and keeps the employee motivated. The reason is a well-trained employee is confident with his career and his ability to perform. Dhaka Bank Limited with their training strategies portrays the need of training in career development in banks.