Browsing by Author "Jahan, Nushrat"

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Online marketing strategy for ACI Foods Limited
    (BRAC University, 11/29/2018) Jahan, Nushrat; Hossain, Kamal
    For finishing of my BBA Program I done three month internship at ACI Foods Ltd. ACI Food Limited engage with assembling, promoting, and distribution food products and condiment under the brand names of PURE and FUN. ACI limited is biggest and eminent congloromates in Bangladesh working on business in differentiated areas. ACI concentrating on enhancing the sustenance propensity for customers through giving more readymade cook items and readymade spice mix. ACI Foods Limited under the brand name of Pure and Fun Brand items to Australia, UAE, Kuwait, Saudi Arabia, Bahrain, Qatar and numerous different nations to come into the rundown. I worked in marketing and sales division under the pure guideline of the Head of sales and Product Executive. In my internship period I build territory wise target versus achievement of ZM (Zonal Manager) consistently and update of sales result and help my supervisor in making route chart for ACI Foods. I likewise take part in various campaign, shooting, reasonable both in Dhaka and outside Dhaka where I organize ACI Foods stall and introducing foods items of ACI Foods to the guests and find out prospect of ACI Foods Product. In general my beginning level position I have gather knowledge about readymade foods business in Bangladesh. I have learn about the selling and after sales benefit of ACI Foods which I have communicate to our clients in various fair and distribution. With the end goal to impart our item advantages to the clients I additionally need to build up an information about the competitors of ACI Foods which was another lesson for me. At the end art of my report I have given some solution to the improvement of ACI Foods.
  • Thumbnail Image
    Item
    The Role of Accounting Information in Shop Floor Management Control: Evidence from a Retail Chain in the UK
    (IJBSR, 2020-10-12) Jahan, Nushrat; Jahan, Mohammad Sarwar
    This is an intensive case study based on the shop floor labor management of a high street retail company in the United Kingdom. Theoretically, the study is based on Burawoy's (1979) labour process theory of ‘Manufacturing Consent' and John Law’s Actor-Network Theory (1992). This study has addressed the urge for more research on the use of accounting information in managerial control (Hall, 2010). The effort has been given to explore the role of accounting information and gaming at shop floor management. This study includes a critical review of accounting literature, where data has been collected through participant observation, interviews and relevant documentary evidence. Through a critical approach, evidence has been analysed and discussed. The evidence reveals several factors that affect managerial decision-making at shop floor operation. However, the role of accounting information remains the dominant factor. Close monitoring of Accounting Information Systems and Centralized control affects managers' decision- making process and creates huge stress on employees. Keen observation shows that gaming plays a critical role in the control measure of their labour control process. The study also reveals, because of aggressive control, internal labour market mechanism does not work properly and fails to produce consent employees as Burawoy argues. It has been found that internal state is near absent, while technology and digital information systems add new dimensions in labour control process.