Browsing by Author "Islam, Rubana"

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Consumer behavior for Sensodyne toothpaste GlaxoSmithKline Bangladesh LTD.
(BRAC University, 2016-12) Islam, Rubana; Akhter, Rahma
GlaxoSmithKline (GSK) is the world leading research-based pharmaceutical company with a powerful combination of skills and resources to provide a platform for delivering strong growth in today’s rapidly changing health care environment. GSK is the product of a number of mergers and acquisitions. The merger made GSK the world’s number one pharmaceutical company. GlaxoSmithKline have different type of products. Sensodyne, a premium product of GSK Company, is improving the quality of life for those affected by teeth sensitivity which is a very common problem as every person among four has this teeth sensitivity problem around the world. GSK has both prescription and consumer products. Sensodyne is recommended by dentist all over the world. Till now it’s the doctors prescribed world’s no.1 sensitivity toothpaste. This products is very premium containing high quality ingredients and expensive as well. It can be used by any general consumers also who are not facing the teeth sensitivity problems as a daily fluoride toothpaste. In this report I tried to analyze the public response, their demands, perceptions and acceptance level towards this product. Most of the people are not aware about the product and also about the teeth sensitivity problem. And if they don’t know about the products how could they buy this product. However, awareness is being tried to be created to make people know about the usefulness of this products. The product Sensodyne is very much effective and a person can use this daily basis and get rid from such teeth problems. Proper steps are needed to be taken to market the product so that it can grab the consumer attention and hold a strong position in the market. To get idea about the consumers’ feedback regarding this product a survey was conducted in pharmacies and some other places also. Most of the respondents become aware and are willing to accept such a product which will take care of their teeth. As a Marketing Intern and a Brand Ambassador of Sensodyne, at Consumer Healthcare I was assigned with a variety of tasks that are mostly related to Brand Support Activation program and Point of sales and marketing. In my report I tried to identify the demographic analysis of GlaxoSmithKline Bangladesh Ltd, the market segmentation of the company, the competition analysis, strategic marketing analysis, sales forecast of the company and the whole brand management system. I emphasized on their promotion pattern and the impact of these positioning strategies on the behavior of consumer in terms of brand building.
Erratum to: The influence of travel time on emergency obstetric care seeking behavior in the urban poor of Bangladesh: A GIS study [BMC Pregnancy Childbirth, 16, (2016) (240)]
(© 2016 BioMed Central Ltd., 9/27/2016) Panciera, Rocco; Khan, Akib; Rizvi, Syed Jafar Raza; Ahmed, Tanvir; Islam, Rubana; Adams, Alayne M.
Erratum to: The influence of travel time on emergency obstetric care seeking behavior in the urban poor of Bangladesh: A GIS study [BMC Pregnancy Childbirth, 16, (2016) (240)]
(© 2016 BioMed Central Ltd., 9/27/2016) Panciera, Rocco; Khan, Akib; Rizvi, Syed Jafar Raza; Ahmed, Tanvir; Islam, Rubana; Adams, Alayne M.
Health care seeking in poor urban settlements in Sylhet City Corporation, 2013 : a quantitative survey
(Health Systems and Population Studies Division, icddr,b, 2016-06) Islam, Rubana; Rizvi, Syed Jafar Raza; Hillgrove, Tessa; Ahmed, Rushdia; Adams, Alayne M.
Health facility mapping in Rajshahi & Narayanganj city corporations, Bangladesh : (census conducted in 2014-2015) / editor Alayne Adams
(Health Systems and Population Studies Division, icddr,b, 2016-06) Islam, Rubana; Zakaria, Ruman; Hasan, Mehdi; Saha, Sanjoy; Ahmed, Rushdia; Ahmed, Shakil; Jafar, Rizvi; Yusuf, Sifat; Mehjabin, Nushrat
This study was possible due to the continuous support of the Addressing Bangladesh’s Demographic Challenges project, implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ); and cooperation from Rajshahi City Corporation (RCC) and Narayanganj City Corporation (NCC).
Impact of low-cost bidding on a Contracted-Out (CO) : urban primary health care project in Bangladesh: Implications for change
(Health Systems & Population Studies Division, icddr,b, 2018-05) Khan, Shaan Muberra; Islam, Rubana; Hossain, Shahed; Bashar, Farzana; Yusuf, Sifat S; Sikder, Adel A. S.; Adams, Alayne
Impact of traffic variability on geographic accessibility to 24/7 emergency healthcare for the urban poor: A GIS study in Dhaka, Bangladesh
(PLOS ONE, 9/16/2019) Ahmed, Shakil; Adams, Alayne M.; Islam, Rubana; Hasan, Shaikh Mehdi; Panciera, Rocco
Ensuring access to healthcare in emergency health situations is a persistent concern for health system planners. Emergency services, including critical care units for severe burns and coronary events, are amongst those for which travel time is the most crucial, potentially making a difference between life and death. Although it is generally assumed that access to healthcare is not an issue in densely populated urban areas due to short distances, we prove otherwise by applying improved methods of assessing accessibility to emergency services by the urban poor that take traffic variability into account. Combining unique data on emergency health service locations, traffic flow variability and informal settlements boundaries, we generated time-cost based service areas to assess the extent to which emergency health services are reachable by urban slum dwellers when realistic traffic conditions and their variability in time are considered. Variability in traffic congestion is found to have significant impact on the measurement of timely access to, and availability of, healthcare services for slum populations. While under moderate traffic conditions all slums in Dhaka City are within 60-minutes travel time from an emergency service, in congested traffic conditions only 63% of the city's slum population is within 60-minutes reach of most emergency services, and only 32% are within 60-minutes reach of a Burn Unit. Moreover, under congested traffic conditions only 12% of slums in Dhaka City Corporation comply with Bangladesh's policy guidelines that call for access to 1 health service per 50,000 population for most emergency service types, and not a single slum achieved this target for Burn Units. Emergency Obstetric Care (EmOC) and First Aid & Casualty services provide the best coverage, with nearly 100% of the slum population having timely access within 60-minutes in any traffic condition. Ignoring variability in traffic conditions results in a 3-fold overestimation of geographic coverage and masks intra-urban inequities in accessibility to emergency care, by overestimating geographic accessibility in peripheral areas and underestimating the same for central city areas. The evidence provided can help policy makers and urban planners improve health service delivery for the urban poor. We recommend that taking traffic conditions be taken into account in future GIS-based analysis and planning for healthcare service accessibility in urban areas.
Roles and retention of Doctors under the Urban Primary Health Care Project in Bangladesh
(Health Systems & Population Studies Division, icddr,b, 2018-05) Bashar, Farzana; Islam, Rubana; Hossain, Shahed; Khan, Shaan Muberra; Sikder, Adel A. S.; Yusuf, Sifat S; Adams, Alayne
The influence of travel time on emergency obstetric care seeking behavior in the urban poor of Bangladesh: a GIS study
(© 2016 BioMed Central Ltd., 2016) Panciera, Rocco; Khan, Akib; Jafar Raza Rizvi, Syed; Ahmed, Shakil; Ahmed, Tanvir; Islam, Rubana; M. Adams, Alayne
Background: Availability of Emergency Obstetric Care (EmOC) is crucial to avert maternal death due to life-threatening complications potentially arising during delivery. Research on the determinants of utilization of EmOC has neglected urban settings, where traffic congestion can pose a significant barrier to the access of EmOC facilities, particularly for the urban poor due to costly and limited transportation options. This study investigates the impact of travel time to EmOC facilities on the utilization of facility-based delivery services among mothers living in urban poor settlements in Sylhet, Bangladesh. Methods: A cross-sectional EmOC health-seeking behavior survey from 39 poor urban clusters was geo-spatially linked to a comprehensive geo-referenced dataset of EmOC facility locations. Geo-spatial techniques and logistic regression were then applied to quantify the impact of travel time on place of delivery (EmOC facility or home), while controlling for confounding socio-cultural and economic factors. Results: Increasing travel time to the nearest EmOC facility is found to act as a strong deterrent to seeking care for the urban poor in Sylhet. Logistic regression results indicate that a 5-min increase in travel time to the nearest EmOC facility is associated with a 30 % decrease (0.655 odds ratio, 95 % CI: 0.529-0.811) in the likelihood of delivery at an EmOC facility rather than at home. Moreover, the impact of travel time varies substantially between public, NGO and private facilities. A 5-min increase in travel time from a private EmOC facility is associated with a 32.9 % decrease in the likelihood of delivering at a private facility, while for public and Non-Government Organizations (NGO) EmOC facilities, the impact is lower (28.2 and 28.6 % decrease respectively). Other strong determinants of delivery at an EmOC facility are the use of antenatal care and mother's formal education, while Muslim mothers are found to be more likely to deliver at home. Conclusions: Geospatial evidence points to the need to strengthen referral and emergency transport systems in order to reduce urban travel time, and establish or relocate EmOC facilities closer to where the poor reside. However, female education and antenatal care coverage remain the most important determinants of facility delivery.
The influence of travel time on emergency obstetric care seeking behavior in the urban poor of Bangladesh: a GIS study
(© 2016 BioMed Central Ltd., 2016) Panciera, Rocco; Khan, Akib; Jafar Raza Rizvi, Syed; Ahmed, Shakil; Ahmed, Tanvir; Islam, Rubana; M. Adams, Alayne
Background: Availability of Emergency Obstetric Care (EmOC) is crucial to avert maternal death due to life-threatening complications potentially arising during delivery. Research on the determinants of utilization of EmOC has neglected urban settings, where traffic congestion can pose a significant barrier to the access of EmOC facilities, particularly for the urban poor due to costly and limited transportation options. This study investigates the impact of travel time to EmOC facilities on the utilization of facility-based delivery services among mothers living in urban poor settlements in Sylhet, Bangladesh. Methods: A cross-sectional EmOC health-seeking behavior survey from 39 poor urban clusters was geo-spatially linked to a comprehensive geo-referenced dataset of EmOC facility locations. Geo-spatial techniques and logistic regression were then applied to quantify the impact of travel time on place of delivery (EmOC facility or home), while controlling for confounding socio-cultural and economic factors. Results: Increasing travel time to the nearest EmOC facility is found to act as a strong deterrent to seeking care for the urban poor in Sylhet. Logistic regression results indicate that a 5-min increase in travel time to the nearest EmOC facility is associated with a 30 % decrease (0.655 odds ratio, 95 % CI: 0.529-0.811) in the likelihood of delivery at an EmOC facility rather than at home. Moreover, the impact of travel time varies substantially between public, NGO and private facilities. A 5-min increase in travel time from a private EmOC facility is associated with a 32.9 % decrease in the likelihood of delivering at a private facility, while for public and Non-Government Organizations (NGO) EmOC facilities, the impact is lower (28.2 and 28.6 % decrease respectively). Other strong determinants of delivery at an EmOC facility are the use of antenatal care and mother's formal education, while Muslim mothers are found to be more likely to deliver at home. Conclusions: Geospatial evidence points to the need to strengthen referral and emergency transport systems in order to reduce urban travel time, and establish or relocate EmOC facilities closer to where the poor reside. However, female education and antenatal care coverage remain the most important determinants of facility delivery.
Urban Health Atlas (UHA): an interactive web-based tool for evidence-based healthcare planning
(icddr,b, 2021-10) Hasan, Shaikh Mehdi; Das, Susmita; Rakib, Nibras Ar; Islam, Rubana; Islam, Rahenul; Ahmed, Shakil; Adams, Alayne M
This research was funded by the Foreign, Commonwealth & Development Office (FCDO), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Options Consultancy Services Limited, and International Development Research Centre (IDRC).