Browsing by Author "Islam, Md Tawsif"

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    The impact of social media advertising on brand awareness for TallyKhata businesses
    (BRAC University, 12/10/2024) Islam, Md Tawsif; Anis, Mukit
    This internship report aims to investigate “ The impact of social media advertising on brand awareness for TallyKhata businesses.” There are three distinct chapters in this study. An outline of the author's internship at Tallykhata company, is provided in the report's first chapter. Furthermore, in chapter two of. The author's study focuses on Tallykhata's historical data. such as purpose and vision, aims and objectives, and history. The company's sections are also described in chapter two. To ascertain the company's advantages, disadvantages, opportunities, and dangers in the advertising industry, a SWOT analysis was also conducted. Additionally, a competitive industry study is carried out with Porter's Five Forces model. An assessment comparing the impact of social media advertising on brand awareness for TallyKhata. Finally, the research shows how the organization is using the tools related to social media to spread their brand awareness that are based on the findings of the survey and the analysis of competitors.