Browsing by Author "Islam, K.M. Anwarul"

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Analysis on the Marketing Strategy and Competitive Advantage of Banking Industry in Bangladesh
(Scopus, 2021) Nahar, Sabrin; Meero, Abdelrhman; Rahman, Abdul Aziz Abdul; Hasan, K.B.M. Rajibul; Islam, K.M. Anwarul; Zayed, Nurul Mohammad; Alam, Md. Faisal-E-
This study mainly focuses on the marketing strategies and investigates how it relates with the competitive advantage in the banking sectors. The researchers evaluate the existing marketing strategies of HSBC bank by using interpretivism research philosophy to understand the situation, identify the problem and solve it. The deductive research approach is used to develop the hypotheses and regression analysis is used to test the hypotheses. The researchers apply random sampling techniques to select sample size of 50 and collect the data in the convenience sampling basis. However, this study finds out two most influential factors of competitive advantage that are brand value and customer satisfaction. By analyzing these two influential factors the researchers suggest HSBC bank to concentrate on Social Media Marketing since 44% of customers are linked with them via social media.
Financial Decision Making and Forecasting Techniques on Project Evaluation
(Academy of Entrepreneurship Journal, 2021) Shahriar, Mohammad Shibli; Hasan, K.B.M. Rajibul; Hossain, Tanzina; Beg, Tahrima Haque; Islam, K.M. Anwarul; Zayed, Nurul Mohammad
The application of forecasting techniques as part of project evaluations is an indispensable task as without applying proper forecasting procedure, appropriate financial decision making could not be achieved. The current study attempts to lay down a comprehensive account of the available forecasting techniques that aid a given project with its financial decision-making requirements. Through a comprehensive literature review, it has been found that a number of forecasting techniques are applied in making appropriate financial decisions as part of project evaluation. The technique of “Markov PERT” analysis has recently been used to accurately assess the time of project completion and the cost at completion. It has also been revealed that the application of hybrid algorithms and the use of artificial intelligence is growing for accurate forecasting results. However, it is found that in evaluating a project, the success of the application of various financial forecasting techniques such as NPV, ARR, IRR, Payback Period, Support Vector Machine, Monte Carlo Simulation, S curve and others, essentially depends upon the project nature and environment. It is, therefore, recommended that financial decision making should not only be done based on statistical error margins but only on the reliability of the warning signals as generated by any forecasting techniques.
Social Business in an Emerging Economy
(Scopus, 2021) Chowdhury, Fatema Nusrat; Mustafa, Jasia; Islam, K.M. Anwarul; Zayed, Nurul Mohammad; Raisa, Tahsin Sharmila
The study focuses on the relationship between SB, corporate social responsibility (CSR), and the emerging economy. Thereafter it highlights the types, principles, and funding cycle of SB with the evidence from Grameen Bank, which is a globally well-recognized microfinance venture in Bangladesh established by the Nobel Laureate Dr. Muhammad Yunus. This study employs qualitative analysis to illustrate an architectural overview of the SB model by collecting secondary data from various publications related to the topic and published data of Grameen Bank. Finally, this paper illustrates the SB model along with specified characteristics, systematic framework, and main approaches for sustainable context, which could be applied as a conceptual framework for SB in any context of the emerging economy. The findings of this study suggest that the SB model is the workflow having a hierarchy of five phases namely need identification, goal setting, solution-based business plan, business plan assessment, and business plan execution. Analyzing a range of social business interventions in a developing country, Bangladesh, through the lens of five key aspects demonstrates that social business is the most efficient way to sustainably maximize the social benefits and minimize specific social issues poverty of the people affected.