Browsing by Author "Hassan, R."

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    A Descriptive Study of the Australian Breakfast Cereal Market
    (2010-01) Hassan, R.; Islam, M.S.; Khondaker, S.K.
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    An Assessment of Green Messages on the Audience of Dhaka City
    (2011-01) Islam, M.S.; Hossain, M.M.; Hassan, R.
    Previous research has shown the impact of various message formats on consumer behavior. Much work has been done to ascertain the impact of the various types of appeals (rational, fear, and guilt), and degree of customer involvement on consumer responses to various messages. This research represents a robust study conducted on the impact of messages pertaining to a greener environment on the population of Dhaka City. A structured questionnaire was sent out to 400 respondents within the periphery of Dhaka City. It has been observed that the dependent variable, consumer attitude towards green messages is related to the different appeals of the messages that they are exposed. In addition, it has also been found that consumers attitude towards green messages is influenced by their degree of involvement pertaining to various environmental issues.
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    Repeat Purchase Intention of Supermarket Consumers
    (Independent University, Bangladesh, 2010-01) Islam, M.S.; Hassan, R.
    The purpose of this paper is to examine the relationship between repeat purchase intention and brand preference, satisfaction with the retailer and trust in the retailer. Several hypotheses are extracted from the research framework and are tested using regression and correlation analysis. A sample of 145 respondents was used and convenience sampling method was conducted. The research finds that although all the independent variables, brand preference, satisfaction with the retailer, and trust in the retailer have certain degree of relationship with the dependent variable, repeat purchase intention, only trust in the retailer has the strongest relationship with repeat purchase intention. The findings suggests that mangers of these retail stores should put more focus of building brand preference and satisfaction in order to make the consumer purchase from these stores repeatedly.