Browsing by Author "Hasan, K.B.M. Rajibul"

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Affirmative Strategic Association of Brand Image, Brand Loyalty and Brand Equity
(Academy of Strategic Management Journal, 2020) Hossain, Md. Shakib; Anthony, Jarin Ferdous; Ahasan Beg, Md. Nazmul; Hasan, K.B.M. Rajibul; Zayed, Nurul Mohammad
The paper is associates with the conclusive perceptual confirmation of the top management regarding the rational and congruous association between brand image, brand loyalty and brand equity. For establishing an affirmative and realistic conclusion of the research work 285 data has been unruffled from the applicable top management in the manufacturing segment in Bangladesh. Recognized simple random sampling method was used as an instrument for exploring the articulate result and the data analysis has employed confirmatory factor analysis and structural equation modeling method to conclude promising and considerable result. Both brand image and brand loyalty has made a positive alliance and integration with the brand equity according to the perceptual anticipation of the top management and comprehend that undoubtedly helps to consolidate and incessant market growth and market competitiveness.
Analysis on the Marketing Strategy and Competitive Advantage of Banking Industry in Bangladesh
(Scopus, 2021) Nahar, Sabrin; Meero, Abdelrhman; Rahman, Abdul Aziz Abdul; Hasan, K.B.M. Rajibul; Islam, K.M. Anwarul; Zayed, Nurul Mohammad; Alam, Md. Faisal-E-
This study mainly focuses on the marketing strategies and investigates how it relates with the competitive advantage in the banking sectors. The researchers evaluate the existing marketing strategies of HSBC bank by using interpretivism research philosophy to understand the situation, identify the problem and solve it. The deductive research approach is used to develop the hypotheses and regression analysis is used to test the hypotheses. The researchers apply random sampling techniques to select sample size of 50 and collect the data in the convenience sampling basis. However, this study finds out two most influential factors of competitive advantage that are brand value and customer satisfaction. By analyzing these two influential factors the researchers suggest HSBC bank to concentrate on Social Media Marketing since 44% of customers are linked with them via social media.
Financial Decision Making and Forecasting Techniques on Project Evaluation
(Academy of Entrepreneurship Journal, 2021) Shahriar, Mohammad Shibli; Hasan, K.B.M. Rajibul; Hossain, Tanzina; Beg, Tahrima Haque; Islam, K.M. Anwarul; Zayed, Nurul Mohammad
The application of forecasting techniques as part of project evaluations is an indispensable task as without applying proper forecasting procedure, appropriate financial decision making could not be achieved. The current study attempts to lay down a comprehensive account of the available forecasting techniques that aid a given project with its financial decision-making requirements. Through a comprehensive literature review, it has been found that a number of forecasting techniques are applied in making appropriate financial decisions as part of project evaluation. The technique of “Markov PERT” analysis has recently been used to accurately assess the time of project completion and the cost at completion. It has also been revealed that the application of hybrid algorithms and the use of artificial intelligence is growing for accurate forecasting results. However, it is found that in evaluating a project, the success of the application of various financial forecasting techniques such as NPV, ARR, IRR, Payback Period, Support Vector Machine, Monte Carlo Simulation, S curve and others, essentially depends upon the project nature and environment. It is, therefore, recommended that financial decision making should not only be done based on statistical error margins but only on the reliability of the warning signals as generated by any forecasting techniques.
Strategic Balancing of Pre-investment Practice and Post-investment Effects of Venture Capitalists (VCs)
(Academy of Strategic Management Journal, 2019) Chowdhury, Fatema Nusrat; Hasan, K.B.M. Rajibul; Kulsum, Umme; Akhter, Sharmin; Zayed, Nurul Mohammad
Venture Capitalists (VCs) practice investment activities for financing potential startups with innovative ideas. This paper initially addresses the investment process including five consecutive stages of business plan origination, screening, evaluation, negotiating investment and financing with assistance. Thereafter it identifies the challenges faced by VCs over their investment decision diving into pre and post investment segments taking consideration of potential biases and moral hazard. Finally, to offset such challenges by heuristics, three sophisticated methods-verbal protocol analysis, conjoint analysis, and actuarial decision model are generated for VCs to spur entrepreneurs by profitable investment. The consequences of the study are helpful for VCs in their investment decision-making process to amplify their prosperity rate.
Strategic Determinants and Stability of Real Exchange Rate in Bangladesh
(Academy of Strategic Management Journal, 2019) Zayed, Nurul Mohammad; Mustafa, Jasia; Hasan, K.B.M. Rajibul; Sahajalal, Muhammed; Islam, Md. Sariful
The lesson has been accompanied to scrutinize the determinants of exchange rate In Bangladesh economy for the period from 1976 to 2017. The broad objectives of this study is to analyze what are the determinants of Real Exchange Rate and Stability scenario that touch the inflation rate and overall economy in Bangladesh since 1976 to 2017. Real Exchange Rate, Inflation Rate, Interest Rate and Income Level or Real GDP is used as clarifying variables. These are the utmost central factors of exchange rate which have a key influence on Real Exchange Rate. This study’s inference includes how the Inflation Rate, Interest Rate and Income Level or Real GDP has impact on Real Exchange Rate. It is evident from the study found that still there have been long run relationship among real exchange rate, interest rate, inflation rate and real gross domestic product. Paper also shows that if interest rate, inflation rate and real GDP go down then at a time the real exchange rate goes down.
Strategic Evaluation of Macroeconomic Performance of USA
(Academy of Strategic Management Journal, 2019) Zayed, Nurul Mohammad; Kamruzzaman, Md; Mumu, Fahmida Emran; Hasan, K.B.M. Rajibul; Islam, Md. Sariful
This paper addressed strategic evaluation of macroeconomic variables regarding federal budget, consumer pricing index, inflation, net export, real GDP and unemployment rate by employing Augmented Dickey Fuller (ADF) test, Johansen Long Run Co integration test and Vector Error Correction Model (VECM) during 1929-2008 in USA. This study found a long run correlation among these variables where real GDP is the dependent variable and other variables are independent variables. Health services, educational services, employment rate, inflation rate, economic efficiency and trading performance are key variables to improve the macroeconomic performances of USA.
Testing Balassa-Samuelson Model to Examine Purchasing Power Parity (PPP) of Bangladesh
(Academy of Accounting and Financial Studies Journal, 2018) Zayed, Nurul Mohammad; Chowdhury, Fatema Nusrat; Hasan, K.B.M. Rajibul
This paper has investigated Balassa-Samuleson hypothesis in Bangladesh to examine purchasing power parity (PPP) during 1972-2016. The broad objective of this study is to analyse whether purchasing power parity (PPP) holds in Bangladesh or not during the analysed period. Johansen Long Run Co integration test has been used through regression analysis to test the long run relationship among real exchange rate, relative price, relative productivity, government share and terms of trade of Bangladesh during 1972-2016. Descriptive statistics of the variables have also been shown. ADF Unit Root test has been used to test the stationary state of panel data. ECM Model, CUSUM & CUSUMQ tests have been applied to test the stability of the model. Johansen Long Run Co integration test has showed that there exists a long run relationship among the variables and purchasing power parity (PPP) does not hold in Bangladesh. It recommends better understanding of volatility and persistence of real exchange rate as transaction costs and nonlinearity matter for purchasing power parity (PPP).
Testing Phillips Curve to Examine the Inflation Rate regarding Unemployment Rate, Annual Wage Rate and GDP of Philippines: 1950-2017
(Academy of Accounting and Financial Studies Journal, 2018) Islam, Md. Rayhanul; Zayed, Nurul Mohammad; Hasan, K.B.M. Rajibul
This paper investigates whether Phillips curve is identified or not in Philippines during 1950-2017 regarding inflation rate, unemployment rate, annual wage rate and GDP (Gross Domestic Products). An OLS (Ordinary Least Square) model has been developed in accordance with Phillips curve to test the long run relationship among the said variables. ADF (Augmented Dicky-Fuller) unit root test is used to test the stationary state of data. Johansen long run co integration model estimated that there is a long run relationship among the variables. To test the stability of this model, CUSUM (Cumulative Sum) test, CUSUMQ (Cumulative Sum of Squares) test and an ECM (Error Correction Model) have been used. Government of Philippines need to implement policy tools in such a way that GDP and annual wage rate positively influence the unemployment rate and inflation rate of Philippines.
The Effect of Foreign Direct Investment on Public Health
(Scopus, 2021) Siddique, Fahimul Kader; Hasan, K.B.M. Rajibul; Chowdhury, Shanjida; Rahman, Mahfujur; Raisa, Tahsin Sharmila; Zayed, Nurul Mohammad
Health is an outset of psychological, social, financial, and physical state. Several macroeconomic factors are entangled with health and mortality. Infant mortality and life expectancy are two key guard on demographic research context on last few decades. On the other hand, foreign inflows play an unprecedent role for raising economic circulation and providing more opportunities to build a better society. The study aims to investigate the relationship between foreign direct investment (FDI), economic growth, and Bangladesh's health. This study employs time-series data from 1980 to 2018. Results show, with Auto-regressive Distribute Lag (ARDL) model, that there is significant cointegration among variables. Foreign investment and economic output relate significantly and positively to health. On the contrary, education is quasi-linked with a different sign-on different model. For model validation, pitfalls of time-series multicollinearity, heteroscedasiticy, and autocorrelation are not present. Also, CUSUM and CUSUMSQ tests are validating the model as stable and fit for future prediction. Medical assessment and education need more attention from the government as well as the private sector. FDI can play a catalyst role for improving the health sector, raising opportunity in educating and creating a better lifestyle. In order to optimize foreign investment, the government should implement necessary reforms and policies.