Browsing by Author "Haque, Muhammed Shahriar"

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Abstracts of Published Papers 2014
(East West University, 12/12/2015) Haque, Muhammed Shahriar
Abstracts of Published Papers 2015, Vol.10
(East West University, 12/31/2015) Haque, Muhammed Shahriar
Abstracts of Published Papers 2016, Vol.11
(East West University, 12/31/2016) Haque, Muhammed Shahriar
Abstracts of Published Papers 2017, Vol.12
(East West University, 2017-12-31) Haque, Muhammed Shahriar
Abstracts of Published Papers 2018, Vol.13
(East West University, 2019-12-14) Haque, Muhammed Shahriar
Abstracts of Published Papers 2019, Vol.14
(East West University, 2020-12-14) Haque, Muhammed Shahriar
Abstracts of Published Papers 2020, Vol.15
(East West University, 2020-12-15) Haque, Muhammed Shahriar
Abstracts of Published Papers 2022, Vol.17
(East West University, 2024-07-05) Haque, Muhammed Shahriar
Abstracts of Published Papers 2023, Vol.18
(East West University, 2025-07-20) Haque, Muhammed Shahriar
Discourse of Advertising: linguistic/ semiotic discourse structures in Bangladeshi educational advertisements
(East West University, 1/1/2012) Haque, Muhammed Shahriar
It is virtually impossible to get away from advertising, yet we know so little about it. The discourse of advertising is a complex phenomenon to comprehend. In order to understand the mechanics of advertising, we need to comprehend how the visual (pictorial) and verbal (textual) elements in advertisements mesh to send the appropriate message to the target audience. Furthermore, we need to comprehend the ethical/unethical divide; in other words the subtle distinction between persuasion and manipulation. In Bangladesh, it seems that private universities use specific discourse structures in their admission ads, comprising linguistic and semiotic elements to advertise to their target audience. Furthermore, the concept of ‘selling’ education seems to be quite apparent in the private university admission ads in Bangladesh.The data was collected over a period of three years, from four national daily newspapers, two Bangla (Prothom Alo and The Daily Ittefaq) and two English (The Daily Star and New Age). Furthermore, 100 personnel from 41 advertising agencies were interviewed from Dhaka (78), Chittagong (13) and Sylhet (09). The data was analyzed using a three-pronged discursive model (TDM) to explain how the linguistic/semiotic discourse structures are employed to achieve communicative goals, and raise questions regarding the truthfulness of the claims made by the concerned universities.Based on the finding, the linguistic and semiotic discourse structure through which communicative goal may be attained looks like the following: Verbal + textual + layout + hook + comparative reference = Communicative goal. Very few of the collected admission ads employ the entire combination. Most of the (admission) ads usually use visual and textual attention seeking devices to attain communicative goal. The analysis of the admission ads suggests that various attention-seeking devices are used to not only attract the attention of the potential target audience, but also to convince and influence them into taking admission into the respective private universities. However, in order to convince and influence the target audience, sometimes the advertisers tend to resort to particular choices of linguistic and semiotic discourse structures that may at one level be to attain communicative goal by providing necessary information, but upon critical analysis, at another level may be to attain communicative goal through manipulative means. The findings from the interviews and the discourse-ideological and consumer-oriented practices, along with the notion of ‘seeing is believing’, all seem to support the notion of manipulation. The socio-ethical implications in the choice of linguistic and semiotic discourse structures may be based on a number of factors: the lack of awareness of the manipulative consumer-culture practices of the advertisers; the lack of general and/or specific ‘Advertising Code of Ethics; the lack of implementation of policies on behalf of the Governmental bodies as well as the UGC; and the lack of initiatives taken by the very weak Consumer Association of Bangladesh (CAB) to protect the rights of the common consumer.It is through a research of this nature that scholars can contribute in amassing a volume of critical and analytical communicative research that may serve the interest of the research community.
Discourse of gender: conflicting ideologies vs. social policies
(BRAC University, 2004) Haque, Muhammed Shahriar; Chandran, Sanda Kumari D/O
It is undeniable the influence that ‘ideology’ has in shaping our thoughts and how we perceive the world at large, as is undeniable the significant role it plays in maintaining the balance of power in a society. It may seem ironic how a society tries to maintain this balance of power by empowering women with equal opportunities, and at the same time—unconsciously and sometimes consciously—suppresses them by taking for granted that the norms of equality will be respected and practiced by everyone. In Malaysia, the ideologies in some school textbooks seem to imply that women are appropriate for certain jobs which are recessive in nature while men for jobs that are more active in nature. In the employment sector, the government is trying to promote women by giving them opportunities to engage themselves in all types of professions. However, some employees in the private sector do not seem to practice the government polices regarding equal opportunities and tend to reflect the ideologies of the textbooks: they tend to segregate certain jobs according to gender. This paper intends to compare the findings of two studies and elucidate how certain ideologies and policies are conflicting in nature and how they inhibit women from choosing career-advancing choices.
Documentary-Making Methodology: Step-by-Step Documentation of Life after Grey
(East West University, 1/1/2015) Haque, Muhammed Shahriar
One of the unnoticed snares of a first-time documentary filmmaker, besides insufficient research and clear objective(s), is lack of specific knowledge of research methodology. Documentary filmmaking is a separate genre, with many sub-genres, which varies from commercial to alternative/art filmmaking. There is plenty of available literature in books and research articles that deal with separate aspects of this genre of filmmaking in terms of modes and approaches of documentary, research, preproduction, production, postproduction, and so on. However, there is hardly any academic book or article in the Bangladeshi context that comprehensively provides the step-by-step guide to documentary filmmaking, particularly through a pragmatic demonstration of a film that has been made for the purpose of emphasizing the methodology. Theory and practice may not always conform; in such case(s) overcoming unanticipated challenges that threaten an entire project is imperative. This paper endeavours to portray the step-by-step methodological journey of documentary filmmaking from the initial stage of idea generation, through research phase to pre and post production until the official screening from a first-time filmmaker’s perspective. The methodological steps are based on the making of documentary Life after Grey (2015).
Early Life of an Accidental Actor: Before Nayak Raj Razzak
(East West University, 2017-01-03) Haque, Muhammed Shahriar
To Bangladeshis, Razzak or Nayak Raj Razzak is the glamorous film star who is pride of this nation. His fans may know all of his characters, memorized each song, cherish every single of his romantic scenes, and kept track of his achievements and accolades acquired over a lifetime. However, how many are aware of the trials, tribulations, and numerous hardship he had to overcome in the early part of his career to taste that success? Nayak Raj Razzak before attaining the iconic status was merely Abdur Razzak. That is why, whenever he is documented by the mass media, he constantly reminds us of his past and the struggles he went through. The background of Razzak’s early life helps us to comprehend how he honed his talent while performing in natok (stage drama/play) for various clubs, theatre groups, and PTV (Pakistan Television), acquired theoretical/practical knowledge of being in front and behind the camera, and became a thespian even before finding success on the silver screen. This paper documents the early life of Abdur Razzak before he became a cinematic legend.
Identity in conflict: image and reality of Bangladeshis in Malaysia
(BRAC University, 2004) Haque, Muhammed Shahriar
Bangladeshis have often been associated with a nation that suffers from extreme poverty, embroiled in political turmoil, afflicted by floods, cyclones and by tragic accidents; these are the images that the mass media often portrays of Bangladesh internationally. Besides these associations, the media in Malaysia also focuses on the migrant workers and some of their isolated cases of criminal and antisocial activities. These activities portray a rather bleak and unwholesome picture of Bangladeshis in Malaysia and go towards creating an identity which is in conflict with the real identity of most Bangladesh nationals residing in this multicultural nation; hence, people in general develop a negative image of most Bangladeshis. This paper humbly attempts to show from a critical discourse analysis (CDA) perspective how the one sided media portrayal may contribute to the construction of an identity which not only contradicts but is also in conflict with the real identity of most Bangladeshi nationals—be they students, academics, professionals, businessmen or workers—residing in Malaysia. It is hoped that awareness of the issue from a CDA stance will help to dispel the stereotypical associations that more often than not may be triggered by portrayal of certain reports in the media.
Is blended learning the future of higher education?: Stakeholders’ Perspectives from Bangladesh
(East West University, 2018-12-12) Haque, Muhammed Shahriar; Joher, Umme Hani M.
Government higher education is extremely cheap in Bangladesh, in comparison to private education. To cover the cost of private higher education, graduate students of private universities who work and study at the same time, face an uphill struggle in finding the right balance. In dire circumstances, they are forced to make a critical life changing choice— either to completely become immersed in work, or leave and pursue fulltime higher studies. In such a situation, blended learning can apparently be the answer, as this will enable graduate students to work and study at the same time. However, as hardly any research has been carried out in this field in Bangladesh up until 2018, it seems too naive to jump to conclusions. This paper specifically looks at the implication of blended learning from the perspectives of stakeholders like students pursuing graduate studies, academics, employers, and housewives. Data was gathered from 10 private universities, six corporate sectors, and dropout housewives, and analysedby employing two theories (Social-constructivism and Dual coding) and multimodal model of blended learning (enriched virtual model and flipped classroom). Findings proved to be interesting. The implementation of online classes on the one hand may help learners to balance the work and study equilibrium, as well as decrease dropouts from higher education, on the other hand would be quite costly due to virtual infrastructural development and teacher training.