Browsing by Author "Hamdan, Halimaton"

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    Critical Insights of Nano-Based Pharmaceutical, Cosmeceutical and Nutraceutical Products: Empirical Evidence from the Consumption Values Perspective
    (Elsevier, 2023-05-15) Goh, Choon Fu; Long, Chiau Ming; Fedelis, Nur Aisyah Humaira; Hamdan, Halimaton; Chuah, Soo Cheng; Yeo, Sook Fern; Tan, Cheng Ling; Wong, Tin Wui
    Nanotechnology has received a widespread application recently in the development of pharmaceutical, cosmeceutical and nutraceutical (PCN) products through utilizing nanomaterials in the formulation and/or shaping of the finished products at nanoscale. This study investigates factors influencing Malaysia consumer decisions in nano-based PCN products purchase by consumption values theory (n = 181). The moderating effect of nano labelling on consumption decisions is examined. Nano labelling is found to strengthen the relationship between epistemic value and consumption decisions. The knowledge-based consumption decisions can be misled by inappropriate label information that has implications for policy makers and marketing practitioners.