Browsing by Author "Farhan, Nadeem"

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    A study on confectionery product distributor’s activities compared with compliance issues and standards set by Nestlé Bangladesh Ltd.'
    (BRAC University, 2019) Farhan, Nadeem; Mohiuddin, Md. Fazla
    This report will show the Nestlé Confectionery products’ exclusive national distributors’ activities compared with the compliance standards set by Nestlé Bangladesh Ltd. must be fulfilled and maintained by distributor. Nestlé Confectionery exclusive products are Kit kat, Munch, BarOne, Nestlé classic, Dessert Truffle available in Bangladesh and being officially marketed by Nestlé Bangladesh Ltd. since December 2018. Like other products, confectionery products are not directly under sale department rather it has a unique trend to be operated separately which brings the application of appointing a national distributor for marketing and sales distribution operations. After fulfilling the primary requirements and under certain conditions, “RTM- Route To Market”, a national distributor got the contract for this responsibility. My job was to observe their activities and compare with the compliance standards to keep them aligned with instructions given by Nestlé Bangladesh Ltd.