Browsing by Author "Dorji, Tandin"

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    Cross-cultural analysis of digital marketing influence on consumer behavior for consel health
    (BRAC University, 2023-12) Dorji, Tandin; Islam, Md. Shamimul
    This report explores how digital marketing influences consumer behavior across different cultural markets. The evaluation is done using an online survey, consumer data, and relevant concepts on culture. The quantitative information was collected from Consel Health and the qualitative information was collected through internet sources and online surveys of consumers. The findings highlight the digital strategies of Consel Health and it reveals what kind of digital marketing campaigns the consumer prefers. The analysis is done based on preference, purchasing intention, attitude, loyalty, ROI, conversion rate, engagement rate, and online questionnaire report. The report assesses Consel Health's digital marketing strategy based on cross-cultural reflections, emphasizing the importance of adjusting creativity to resonate with buyers' cultural contexts for greater effectiveness and engagement. In conclusion, Consel Health must employ culturally sensitive digital marketing strategies. This will assist with laying out uprightness, limit apparent risks, and upgrade site availability for customers from different social foundations. Along these lines, it brings about more significant levels of online commitment and sale conversions. Consel Health aims to improve its digital marketing strategy to serve its diverse customers better and maintain its position as Bangladesh's best telemedicine and mental health counseling services provider.