Browsing by Author "Das, Susmita"

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An Analysis of Marketing Activities of BBDO Bangladesh
(Daffodil International University, 2019-01-20) Das, Susmita
I have prepared this internship report based on my internship program as it is required for the BBA program. BBDO Bangladesh plays a vital role in the advertisement industry. Customer’s satisfaction is one of the most vital reflections of the progression toward advancement and development for this organization. The achievement of the customer’s satisfaction is the key feedback to improve service quality. The report has organized in five chapters.First chapter including introductory part of the report, there I mention main objective of the report. The main objective of the report is to analyze the financial performance of the bank as whole. In preparing this report I use both primary and secondary data.The second chapter where I discuss about the organization’s history, Organogram and Structure of Marketing Department. I also included the SWOT Analysis in this chapter.The third chapter where I discuss the analysis of marketing activities of BBDO Bangladesh.Fourth chapter here deals with some findings, recommendations which are drawn by analysis of whole report.
An Overview of the Activities and the Financial Performance of the Hong Kong and Shanghai Banking Corporation Limited (HSBC)
(East West University, 12/12/2010) Das, Susmita
The Hongkong Bank had established in Hong Kong and Shanghai in 1865 and it is the founding member of the HSBC Group and its flagship in the Asia-Pacific region. It's headquarter is in the Hong Kong SAR, where it is the leading commercial bank, operating a network of 220 branches that serves three-quarters of the territory's adult population. Elsewhere in Asia-Pacific, Hong-Kong Bank and its subsidiaries provide a wide range of personal and commercial banking and related financial services through some 170 offices in 20 countries and territories. The HSBC Group, one of the world's largest banking and financial services organizations, had its beginnings in Hong Kong more than 130 years ago. Today, the Group operates a network of some 5,000 offices in 79 countries and territories, including around 700 offices in the Asia-Pacific region. At the Group's core around the world are domestic commercial banking and financial services, which fund themselves locally and do business locally. Highly efficient technology links these operations to deliver a wide range of international products and services, adapted to local customers' needs. In Bangladesh, the HSBC Group's history dates back to 1996 when The Hongkong and Shanghai Banking Corporation (HSBC) Ltd opened its first branch. Today, the HSBC Group offers a comprehensive range of financial services in Bangladesh including commercial banking, consumer banking, payments and cash management, trade services, treasury, and custody and clearing.
Enhancing the role of ICT in disseminating agricultural information to farmers in Bangladesh
(University of Dhaka, 2017-05-31) Das, Susmita
Agriculture in Bangladesh is blessed with favorable agro-climatic conditions to grow a number of crops, fisheries and animals. Information Communication Technology (ICT) has proved to be significant to enhance agricultural production. Realizing its potential, Bangladesh has currently started using ICT for its agricultural development programs. However, the role of ICT in the field of agricultural information dissemination is yet to be fully realized to receive the potential benefit. Considering the fact, the study has been undertaken with a view to increasing agricultural knowledge delivery by enhancing the ICT use and minimizing the information gap between farmers’ needs and new technologies. The study reviewed the present status of the ICT initiatives in agriculture and the access of ICT among the end users and utilization of agricultural information to the farmers of Bangladesh through ICT tools. The main objective of the study was to explore the magnitude of contribution of ICT in the agricultural production system. The study also focuses on the role of ICT in creating difference on farmer’s agricultural production system and overall income. It also explores the impact of ICT on overall agricultural development. The research questions concentrate on what extent the role of ICT is contributing in disseminating agricultural information services to farmers, what factors need to be considered for enhacing the role of ICTs in agricultural information delivery systems, how the advancement of Information and Communication Technologies can be effeciently applied to help farmers increase their production and how the results of this study can be upscaled in wider area. The whole study presented in this thesis is divided into eight chapters; each chapter incorporates the specific issues of the study area. Chapter one outlines the background of the general context of the research and identifies the various constituents of the problems related to ICT based information dissemination services in agriculture. Chapter two offers the literature review of a number of empirical studies carried out on ICT based initiatives in agriculture all over the country and around the world. The literature review reveals different levels of ICT based initiatives and a strong relation to the production and income in general and development in agriculture in particular has been visualized. Chapter two focuses on present status of agricultural information service delivery systems in Bangladesh with some successful agricultural initiatives worldwide. Chapter four discusses the research design and methodology applied in this study. The chapter highlights how the different types of data were collected, analyzed, and presented. A mixed methods (MM) approach was used for data collection and analyses. The Chapter five presented on the summary and findings of fifteen focus group discussions. The results on different variables like farmers’ production, and income are discussed in the Chapter six with reference to the research questions designed and presented in the study. Description of crops, different technologies are shown in the sub sections following fisheries and livestock. Gender involvement in agricultural operation, the details of the respondents the way they lead their life, the tools they use in their farming, the production they produce and the income they receive associated with crops, fisheries and livestock farming, have been attempted to analyze in the chapter. The economic and the demographic feature of the farmers of the two groups are shown here. A farmer friendly ICT based model has been proposed in the Chapter seven. Recommendation and conclusion of the research results are described in the Chapter eight. This thesis contributes to the field of agricultural information dissemination system of Bangladesh. The study has significantly elicted the strong relationship between the use of ICT through successful initiatives as well as the production and income of the farmers. The proposed model is expected to help farmers adopt technology in an efficient way to get the easy access through agricultural information service delivery which could influence their production in a positive way.The study offers professionals and policymakers involved in agricultural development insights into application and best use of ICT. Most importantly, it highlights the contribution of information and knowledge of the farmers in Bangleadesh, the very important segment of the population who are stakeholders at the centre of food production and well being of the population of the country.
Exploring healthcare landscape in urban Bangladesh: findings from health facility mapping of Dinajpur municipality in Bangladesh
(icddr,b, 2021-05-17) Hasan, Shaikh Mehdi; Tuly, Iffat Nowrin; Ahmed, Shakil; Khan, Shaan Muberra; Das, Susmita; Yusuf, Sifat Shahana; Mehjabin, Nusrat; Rakib, Nibras Ar; Islam, Rahenul; Adams, Alayne M.
This study was funded by Options Consultancy Services Limited, UK, through Urban Health System Strengthening Project (UHSSP). icddr,b acknowledges with gratitude the commitment of Options Consultancy Services Limited, the UK to its research efforts. icddr,b is also grateful to the Governments of Bangladesh, Canada, Sweden, and the UK for providing core/unrestricted support. Special thanks to the Directorate General of Health Services (DGHS), Civil Surgeon and the Mayor of Dinajpur Municipality, and Directorate General of Family Planning (DGFP) for giving permission and supporting the implementation of this study. We also acknowledge all the administrative authorities of health programmes, NGOs, and private health associations for their consent to the survey and for providing information on their delivery points and services. The project could not have been successfully completed without the ceaseless effort of our hard-working teams, a sincere thanks to them.
Urban Health Atlas (UHA): an interactive web-based tool for evidence-based healthcare planning
(icddr,b, 2021-10) Hasan, Shaikh Mehdi; Das, Susmita; Rakib, Nibras Ar; Islam, Rubana; Islam, Rahenul; Ahmed, Shakil; Adams, Alayne M
This research was funded by the Foreign, Commonwealth & Development Office (FCDO), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Options Consultancy Services Limited, and International Development Research Centre (IDRC).