Browsing by Author "Cheah, Jun-Hwa"

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Addressing Common Method Bias, Operationalization, Sampling, and Data Collection Issues in Quantitative Research
(Elsevier, 2023-06-20) Memon, Mumtaz Ali; Thurasamy, Ramayah; Cheah, Jun-Hwa; Ting, Hiram; Chuah, Francis; Cham, Tat-Huei
When editing regular and special issues of numerous journals, we have observed several recurring shortcomings in the manuscripts, particularly in relation to methodology. Many of these manuscripts are often found lacking in providing critical methodological information or justifying the use of the selected methods, thus resulting in desk rejection at the preliminary stage or major revision in the review process. Although the theoretical and managerial aspects of manuscripts are essential to publication consideration, methodological flaws can be detrimental. It is therefore of no surprise that failures to address methodological concerns are some of the common reasons for a manuscript to be rejected from publication, even after going through several rounds of revision. The purpose of this editorial is to provide clear guidelines on effectively reporting the methodological section in a quantitative manuscript in the fields of business and social sciences. Specifically, we present a set of recommendations on implementing and reporting operationalization, instrument validation, sampling techniques, questionnaire administration, and common method bias. Researchers, whether students or academics, should consider these guidelines to ensure methodological rigor in their research projects.
Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvement
(2022-09-21) Al Halbusi, Hussam; Alhaidan, Homoud; Abdelfattah, Fadi; Ramayah, T.; Cheah, Jun-Hwa
Small and Medium-sized Enterprises (SMEs) can communicate with their consumers and provide them with relevant information on cost-effective goods or services with the help of social media technologies. Thus, this study investigated the factors influencing social media technologies on SMEs’ performance. In addition, this study also tests the capability of social media networks and customer involvement to enhance the positive effect of social media usage. The data was collected from 253 SMEs. Our results show that cost-effectiveness, compatibility, and interactivity, were positively related to social media usage. However, trust was not significantly related to the use of social media. Notably, the positive effect of social media usage and SMEs’ performance was positively moderated by the capability of the social media networks and customer involvement. The relationship was more robust when social media capability and customer involvement were high than low. Therefore, this study has highlighted the role of social media usage, customer involvement, and social media capability and their effect on SMEs’ performance.
The impact of perceived risk of online takeout packaging and the moderating role of educational level
(Daffodil International University, 2023) Guo, Meiwen; Wu, Liang; Tan, Cheng Ling; Cheah, Jun-Hwa; Aziz, Yuhanis Abdul; Peng, Jianping; Chiu, Chun-Hung; Ren, Rongwei
With the rapid development of e-commerce and the impact of COVID-19, online takeout has become the first choice of more and more consumers. Previous research has indicated that food packaging is of great significance to marketing performance, yet very little is known about the mechanisms through which food packaging pollution risk affects online takeout consumption. This study proposes an expanded model of the Theory of Planned Behavior (TPB) by incorporating the Concept of Perceived Risk (CPR) to analyze the mechanism of consumers’ packaging pollution risk perception (PPRP) on their purchasing intention toward online takeout. Online survey was performed to collect data from 336 valid respondents in China, which was analyzed using structural equation modeling. The research findings verify the effectiveness of the TPB in the context of Chinese online takeout. Notably, the PPRP of online takeout was found to have a significant negative impact on consumers’ attitudes, subjective norms, and perceived behavioral control (PBC). It was also confirmed that consumers’ attitudes, subjective norms, and PBC regarding online takeout partially mediate the negative relationship between PPRP and purchase intention. In addition, the findings corroborate the granular nuances among three groups concerning consumers’ education level. The results do not only provide suggestions to the online takeout industry but also contribute theoretical value and practical significance for the improvement of sustainable food consumption.