Browsing by Author "Biswas, Apurba"

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    Meet José Viñals of Asiatic Exp
    (BRAC University, 11/27/2018) Biswas, Apurba; Ehsan, Subhat
    Recently, in Bangladesh, BTL marketing becomes so complex concept. This is a tough task for an agency to pull things off which is through delivering qualitative service satisfying clients. Complexion has become severe when an agency comes up with their ideation to deal with client‟s global chairman event. Though it has enough complexity but still Asiatic EXP is successfully manages everything in a year delivering qualitative services to the brand. And that makes the pioneer of the wolves pack in the industry. Asiatic EXP deals with social & corporate client working so many big projects. They have various clients such as BATB, GP,ROBI, Unilever, HSBC, SCB etc. are main stakeholders of Asiatic EXP. SCB Chairman Meet is one of the big event they have worked with till date. This report is full of insights regarding Standard Chartered Bank Bangladesh‟s strategy of branding.