Browsing by Author "Bala, Tapas"

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    Green Finance Continuance Behavior: The Role of Satisfaction, Social Supports, Environmental Consciousness, Green Bank Marketing Initiatives and Psychological Reactance
    (Emerald Publishing Limited, 2023-07-18) Amin, Md. Al; Mia, Md. Abdul Ahad; Bala, Tapas; Iqbal, Mohammed Masum; Alam, Md. Shariful
    Purpose: The study aims to examine the green finance customers' post-usage continuance behavior based on an extended social support theory (SST). Remarkably, this study explores five indirect predictors of green finance continuance behavior (GFCB) (i.e. environmental consciousness (EC), green bank marketing initiatives (GBMI), informational supports, emotional supports (EST) and psychological reactance) and a mediator (i.e. customer satisfaction). Design/methodology/approach: In this study data were collected from 362 respondents from Bangladesh using a purposive sampling method with a structured self-administrative questionnaire and analyzed by partial least square structural equation and modeling using SMART PLS 3.0 Software. Findings: The results depict that the five predictors, i.e. information supports (ß = 0.367, t-statistics = 2.463, p < 0.001), EST (ß = 0.206, t-statistics = 2.315, p < 0.000), EC (ß = 0.324, t-statistics = 3.484, p < 0.000), GBMI (ß = 0.288, t-statistics = 2.028, p < 0.000), psychological reactance (ß = 0.126, t-statistics = 0.969, p < 0.052) influence GFCB while satisfaction is predicted by four predictors except psychological reactance (ß = 0.126, t-statistics = 0.969, p < 0.052). In addition, customer satisfaction (ß = 0.638, t-statistics = 6.317, p < 0.005) also has an impact on continuance behavior. Besides, the study understood that four predictors indirectly influence GFCB through satisfaction except psychological reactance ((ß = 0.080, t-statistics = 964, z = 0.958p < 0.338). Finally, the coefficient of determinations (R2) indicates that the five predictors explained 65.3% of changes in satisfaction, whereas 72.8% of changes are described by the five predictors and customer satisfactions. Practical implications: Finally, this study highlights the social and managerial implications for the implementers of the green finance industry. It is recommended to emphasize green finance practice as it plays a crucial role in promoting environmental protection, ensuring social equity and driving economic growth. The green banking service providers, industry analysts, green consumers and respective government authorities can generalize green finance activities as an essential aspect of sustainable development to equalize the economic growth with a view to protecting environmental collapse and promoting renewable energy, energy efficiency, sustainable agriculture and other environmentally friendly activities. Originality/value: The study will enormously contribute to the existing literature validating the proposed holistic framework applying SST along with EC, GBMI and psychological reactance in green finance continuance behavior.
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    Impact of Social Media on Consumer Buying Behavior through Online Value Proposition: A Study on E-Commerce Business in Bangladesh
    (Faculty of Business Studies, BUFT, 2020-08-01) Amin, Md. Al; Nowsin, Nadia; Hossain, Imran; Bala, Tapas
    Purpose: The research aims at how social media influences consumer buying behavior through the online value proposition. The study considers the integrated digital platform to be utilized for sophisticated business activities to assess the online buying behavior of consumers, which can be effective with the online value proposition. The study further aims to explore the effects of social media to improve consumer interest which can create a successful e-commerce marketplace. Methodology: For comprehending the research outcome, the work follows deductive research approach being conclusive in nature considering a triangulation research method. Non-probability snowballing sampling technique is used to determine the significance of research. Data was collected from 150 respondents by means of a survey questionnaire and a face to face interview. Data were analyzed through regression, correlation and ANOVA. Findings: The research findings revealed positive results for the social media' effectiveness in the e-commerce sector. Nonetheless, companies operating in Bangladesh are underestimating the opportunity of branded e-commerce development within social media. Limitations: This research suffered from a considerable amount of time & budget. Though, proper time allocation and budget can take this study further. Practical Implications: Research the implications for the advancement of the e-commerce sector is essential to understand the further growth of social media in the e-commerce sector. All social media must be expressed more clearly so that sufficient communication tools are distributed. Originality/Value: The research has illustrated consumer buying behavior is changing significantly through online value proposition as well as the reason behind this consequence. Therefore, the research has fulfilled the prior literature gap and maintained its originality.
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    Success factors of Micro, small and medium Enterprises: A study on Bangladesh
    (University of Rajshahi, Rajshahi, 2020) Bala, Tapas; Mondal, A. K. M. Golam Rabbani; Rahman, Md. Mahbubar
    Micro, small and medium enterprises (MSMEs) play a significant role in the development of the country. MSME is the backbone of a nation like Bangladesh. The importance of MSMEs is evidenced by their high presence in the economic structure of the country. If MSME sectors of a country are strong, it will help to contribute in the economy and gross domestic product by reducing the level of unemployment, reducing in poverty levels and promotion of entrepreneurship activity. For this reason, MSMEs are getting the highest priority from the policy maker due to their already proven multidimensional contribution to the socio economic of a country. The aim of the study is find out the success factors of MSME sectors in Bangladesh. The study examined eight factors that influence the MSMEs. These factors are Entrepreneurial Competency and Financial Resource Management, Government Support, Adoption of New Technology, Favorable External Environment, Marketing Capability, Managerial Capacities, Standardization of Products and Services and Business Plan. The theoretical framework has been drawn out and questionnaire was designed based on the factors chosen. Eight hypotheses were developed to find out factors that are affecting business success of MSMEs in Bangladesh. The research has used convenience sampling. The research has conducted 400 MSME entrepreneurs and received 360 questionnaires out of 400. The entire hypotheses were tested with SPSS and five factors were accepted. The regression analysis result shown that the most significant factors affecting business success of MSMEs in Bangladesh were Favorable External Environment, Entrepreneurial Competency and Financial Resource Management, Marketing Capability, Government Support and Standardized Products and Services.----