Browsing by Author "Anis, Mukit"

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A million dollars to change the world
(The Daily Star, 2014-11-27) Anis, Mukit
A study of service marketing decisions for a traditional state owned bank
(BRAC University, 2024-12) Devi, Aishwarjya; Anis, Mukit
First of all, I wrote about my experience serving as an intern at Sonali Bank in my report. All of the information required for the internship is included in the first chapter. I had to complete certain tasks as an intern in order to have a firsthand understanding of the working culture in the real-world setting. Secondly, in order to demonstrate how daily operations, customer management, and management practices impact the company's overall performance, this report provides a detailed overview of the business. Additionally, the study offers competitive analysis using Porter's Five Forces, the Service Gap Model, the SWOT analysis of the company, and a few models that are displayed to demonstrate work processes and comparisons. Lasty, the third & final chapter projects on the management of diverse clients in daily working days. The purpose of the study is to understand the difficulties, challenges and process of managing a diversified workforce on a regular day. The study is based on my own experience, I tried to gather as much knowledge as possible during my internship. As a marketing intern, I got the opportunity to gain real life knowledge and experience about the department of customer service. I had the chance of learning about various segments such as preferences & attraction strategies of customers as well as methods & techniques for maintaining good retention rates of customers and so on. It was an invaluable experience for me as an intern and aspiring marketer to get knowledge & insights about the Banking business in Bangladesh.
Assessing effective training and development: challenges identified and resolved in the apparel sector: a case study of Pimkie Apparels Limited Bangladesh
(BRAC University, 2025-02) Rahman, Fariha; Anis, Mukit
This internship report examines and scopes the training and development initiatives of Pimkie Apparels Ltd., highlighting how they are effective in improving employee skills and providing a gender-sensitive work environment. The study assesses employee responses, highlights strengths and weaknesses of current training programs, and makes recommendations for improvements. Employees of Pimkie Apparels Ltd. provided qualitative and quantitative data for the report, which was based on a mixed research methodology. Chapter One overviews the Pimkie Apparels Ltd. internship program through its focus on HR department work in training development initiatives. It covered multiple areas such as internship scope, contributions, and challenges faced, including limited digital infrastructure and workers reluctance towards training and recommendation for future internships. Chapter Two provides an overview of Pimkie Apparels Ltd., including its mission, vision, product offerings, and training programs. In order to enhance the capabilities of its employees, the company uses a variety of training methods, both internal and external. This chapter also discusses the various forms of training provided by the company, emphasizing the importance the company places on employee development. Chapter Three introduces the background of the study and emphasizes the importance of employee training in the garment industry. It also describes the significance of the study, statement of the problem, objectives and scope of the study. To fully understand the limitations of the study, the limitations encountered during the research are also presented. Literature review that examines previous studies on training and development in the garment industry. Investigate the role of training in driving employee performance, successful training methods, and previous research on industry training. It also discusses the concept of gender-sensitive workplaces and the importance of training in achieving gender equality and inclusion. And discusses the research methodology, including research design, data collection procedures, sampling procedures, and data analysis methods. To examine the effectiveness of the training, this study used a mixed research technique, combining survey data with qualitative employee feedback. Ethical issues regarding data collection and participant anonymity are also discussed. Chapter Four summarizes the findings, including an examination of employee demographics, perceptions of training effectiveness, and problems in implementing the training program. Analyze employee feedback on training frequency, preferred methods, and skills gaps. This chapter further explores training barriers, communication issues, and suggestions for improvement. In addition, the study assesses the monitoring and feedback methods needed to maintain the long-term viability of gender-responsive workplaces. Review employees’ knowledge of gendersensitive policies, participation in gender equality training, and attitudes toward women’s empowerment programs. The Five and final Chapter presents recommendations to improve the effectiveness of Pimkie Apparels Ltd.’s training program. The paper explicitly acknowledges its shortcomings and suggests areas for future research. The document goes on to emphasize the necessity of successful training programs for workforce growth and business success. Lastly, by emphasizing the importance of inclusive and structured training programs, Pimkie Apparels Ltd. may empower its staff and establish a more gender-responsive and inclusive workplace by removing existing obstacles and implementing efficient monitoring procedures.
Assessing effective training and development: challenges identified and resolved in the apparel sector: a case study of Pimkie Apparels Ltd., Bangladesh
(BRAC University, 2/18/2025) Rahman, Fariha; Anis, Mukit
This internship report examines and scopes the training and development initiatives of Pimkie Apparels Ltd., highlighting how they are effective in improving employee skills and providing a gender-sensitive work environment. The study assesses employee responses, highlights strengths and weaknesses of current training programs, and makes recommendations for improvements. Employees of Pimkie Apparels Ltd. provided qualitative and quantitative data for the report, which was based on a mixed research methodology. Chapter One overviews the Pimkie Apparels Ltd. internship program through its focus on HR department work in training development initiatives. It covered multiple areas such as internship scope, contributions, and challenges faced, including limited digital infrastructure and workers reluctance towards training and recommendation for future internships. Chapter Two provides an overview of Pimkie Apparels Ltd., including its mission, vision, product offerings, and training programs. In order to enhance the capabilities of its employees, the company uses a variety of training methods, both internal and external. This chapter also discusses the various forms of training provided by the company, emphasizing the importance the company places on employee development. Chapter Three introduces the background of the study and emphasizes the importance of employee training in the garment industry. It also describes the significance of the study, statement of the problem, objectives and scope of the study. To fully understand the limitations of the study, the limitations encountered during the research are also presented. Literature review that examines previous studies on training and development in the garment industry. Investigate the role of training in driving employee performance, successful training methods, and previous research on industry training. It also discusses the concept of gender-sensitive workplaces and the importance of training in achieving gender equality and inclusion. And discusses the research methodology, including research design, data collection procedures, sampling procedures, and data analysis methods. To examine the effectiveness of the training, this study used a mixed research technique, combining survey data with qualitative employee feedback. Ethical issues regarding data collection and participant anonymity are also discussed. Chapter Four summarizes the findings, including an examination of employee demographics, perceptions of training effectiveness, and problems in implementing the training program. Analyze employee feedback on training frequency, preferred methods, and skills gaps. This chapter further explores training barriers, communication issues, and suggestions for improvement. In addition, the study assesses the monitoring and feedback methods needed to maintain the long-term viability of gender-responsive workplaces. Review employees’ knowledge of gendersensitive policies, participation in gender equality training, and attitudes toward women’s empowerment programs. The Five and final Chapter presents recommendations to improve the effectiveness of Pimkie Apparels Ltd.’s training program. The paper explicitly acknowledges its shortcomings and suggests areas for future research. The document goes on to emphasize the necessity of successful training programs for workforce growth and business success. Lastly, by emphasizing the importance of inclusive and structured training programs, Pimkie Apparels Ltd. may empower its staff and establish a more gender-responsive and inclusive workplace by removing existing obstacles and implementing efficient monitoring procedures.
Enhancing customer engagement: marketing and service strategies at Mutual Trust Bank, corporate head office
(BRAC University, 2024-04) Islam, Md. Ariful; Anis, Mukit; Akter, Tania
"For financial development and economic stability, commercial banks in Bangladesh has played a vital role. While I was interning at Mutual Trust Bank, Centre Corporate Branch, I have gathered valuable experiences which are going to be my main focus of my report. It has been a leading bank throughout the country. I have done some extensive study on the organization and learned many their way of things about their service marketing. First of all, in the very first chapter, I will be mentioning the overview of the internship. Basic information will be provided in this chapter, which include job scopes, contribution of the students, the benefits gained by the students, problems faced by them and how they will be able to overcome it. The second chapter of the report covers the total overview of the marketing association and their management, including the financial details and customer service they provide. The services provided by the bank is mentioned in the report which will give a full understanding. From the general banking operations, I have learned some valuable customer services they are providing to keep the bank functional. These services include CDD analysis like knowing your customers (KYC), opening of different types of account like savings, current, SND, FDR, DPS etc. Due to these customer services, I was able to focus on working on these services to maintain the functionalities of the organization. Last but not the least, the last chapter will include literature reviews, the findings I have discovered including their analysis, the recommendations are also mentioned in the last part of the report for a better and brief understanding. "
Evolution of social media content creation in university marketing: a study on digital tools and trends Atish Dipankar University of Science & Technology (ADUST)
(BRAC University, 2026-01) Tahim, Nafiz Al; Anis, Mukit
Internship report is about the digital marketing practices of Atish Dipankar University of Science & Technology (ADUST) mainly through social media marketing activities of Facebook and Instagram platforms. The study aims at analyzing the use of digital marketing strategies in promoting academic programs, admission offers, scholarships, departmental activities, and institutional branding in the competitive higher education market of Bangladesh. During the internship, the author was engaged in the Marketing Department of ADUST, and among the duties was helping with social media content creation, handling posts, reels, and short videos, as well as supporting digital marketing campaigns.The work outputs of the Skill Development Institute (SDI) have featured in this report as well. The SDI offers a range of skill, based courses such as IELTS, Spoken English, Writing, Customer Care, Telesales that are promoted through social media channels. The paper has employed a qualitative methodology. It has mainly relied on the collection of qualitative data through semi, structured interviews with students and staff members and by observing social media content.The results of the study reveal that among contemporary digital content formats, reels and video, based posts are the ones that lead to significantly higher engagement as compared to traditional static posts. The introduction and utilization of digital tools such as Canva and AI, based applications have brought about a remarkable transformation in terms of the quality, creativity, and efficiency of the content produced. On the other hand, the research has also pointed out some issues that need to be resolved for the social media marketing strategy of the institution to be more effective. Among these issues, the lack of a posting schedule which is consistently adhered to, the underutilization of analytics tools, and the insufficient coordination between departments stand out. According to the report, a well, thought, out digital marketing strategy is essential for educational institutions to achieve a high level of student engagement, an increase in brand recognition, and a more effective communication process with their target audiences. Lastly, the research has come up with a set of actionable suggestions which are aimed at not only enabling ADUST and SDI to improve their digital marketing but also to consolidate their positions as renowned universities in the digital era.
How the recent earthquake in Bangladesh has shaped real estate buyer’s buying behavior: a case study on buyer behavior at SpaceBiz Holdings
(BRAC University, 2026-02) Anwar, Shah Ali Rafsan; Anis, Mukit
During this internship report, I analyzed the effect of the recent earthquakes in Bangladesh on the purchasing habit of the real estate consumers, with special emphasis on the real estate consumers who were affiliated with SpaceBiz Holdings. I personally witnessed the shift to a more cautious level of the clients, with more questions about the safety and structural integrity, the interest in the structure strength and building compliance during my internship in the Sales Department. This observation made me engage in a systematic research study in order to know whether the earthquakes had really changed the priorities of buyers. In order to explore this, I gathered primary data consisting of 82 possible apartment buyers in Dhaka through an online survey. I compared the preferences of buyers prior to the recent earthquakes and afterwards. The results of my finding are clear that there has been a change of purchase priorities. Price was the most significant to the majority of the buyers prior to the earthquakes. But with the earthquakes, the issue of structural safety was among the best concerns. The buyers have noted that they have now attached more weight to reinforced construction, soil testing and the Bangladesh National Building Code (BNBC). Meanwhile, I discovered something quite significant: despite buyers declaring now safety to become their priority, they remain very price sensitive. Most purchasers are tough negotiators who do not settle on a purchase decision without price comparisons. This indicates an attitude-behavior gap. In a plain sense, buyers are highly concerned about safety yet they end up making the purchase decision based on affordability and budget constraints. Financial constraints remain a significant factor since the majority of the target group is middle and upper-middle income segment. My study also has established that consumers are taking longer time to assess safety details and they favor designers who openly present structural reports. They are less convinced of verbal safety statements and demand tangible evidence like certification of compliance and engineering work. It means that there is an increasing need of transparency and trust in the market. I would advise SpaceBiz Holdings and other real estate firms on these findings to pay more attention to communicating the safety features clearly, supplying the sales teams with appropriate documentation, training employees on how to address safety-related issues, and be more structured in their marketing strategy. The developers must also strike the balance between safety stance and the realistic prices development based on the financial constraints of the buyers. On balance, my research findings can be summarized as stating that even small earthquakes have a great impact on the psychology of buyers and decision-making in the real estate market. Price sensitivity is high, but safety has become more important than it used to be. This equilibrium of safety concern and affordability is what the real estate firms currently working in Bangladesh need to understand.
Supplier performance management : vendors based in Bangladesh
(BRAC University, 2015-05) Anis, Mukit; Hafiz, Nusrat
In the oil and gas industry the amount of work that is outsourced is overwhelming. The success and achievements for any company following that strategy depends heavily on the operational excellence of the third party suppliers and contactors who are catering to the company. Even though it has been a global phenomenon to depend on the suppliers who can keep up with the company policy and maintain the scope of work, Bangladesh being a developing country has a long way to go before the local suppliers can reach that height of excellence. Chevron Bangladesh deals with a number of suppliers from different backgrounds and sizes. It makes more business sense for them to source the materials from the local market. This strategy will reduce cost, lead time and local vendors will be benefited, boosting the local economy and give rise to a new industry within the nation. That being said, the companies like Chevron have a higher and sophisticated standard for safety, operational excellence and reliability. These traits are intangible and take time and awareness to grow. The first step to improve the local suppliers is to locate the GAP. The SPM form developed through this report will be able to give a procurement professional to gather a bird’s eye view of a supplier’s major area of improvement and find the trend to work on. The form has very articulated Key Performance Indicators that way the measurement is to the point and numerical values can be added .After the GAP has been located; it is a matter of strategy to work closely with the supplier and improve the supplier’s scenario as a whole. As a part of the improvement process for suppliers there can be a number of steps that can be taken based on the particular company’s business needs. If the local vendors want to compete in the global market and give birth to new potentials of wealth in the nation, they will have to upgrade technologically, maintain the international standard for safety and professionalism, technological innovation and process engineering.
The impact of digital marketing strategies on sales generation for Don Sumdany Facilitation & Consultancy
(BRAC University, 2024-11) Proma, Jumana Jafrin; Anis, Mukit
Don Sumdany Facilitation is a leading soft skill and corporate training firm led by renowned corporate trainer Ghulam Sumdany Don. The business is well-known for its tailored initiatives that support the development of soft skills, leadership, and personal growth. The first chapter of this report highlights the overview of internship details. This chapter discusses the responsibilities I had as an intern and my experience in the organization as a social media intern. Also proposes some recommendations to make the overall internship experience smoother. The second chapter of this report encompasses the organizational aspects of Don Sumdany Facilitation. And, finally, the last chapter is the main project part that provides a comprehensive analysis regarding the impact of digital marketing strategies on sales generation for Don Sumdany Facilitation. Here the claims are backed up by the data collected recently.
The impact of social media advertising on brand awareness for TallyKhata businesses
(BRAC University, 12/10/2024) Islam, Md Tawsif; Anis, Mukit
This internship report aims to investigate “ The impact of social media advertising on brand awareness for TallyKhata businesses.” There are three distinct chapters in this study. An outline of the author's internship at Tallykhata company, is provided in the report's first chapter. Furthermore, in chapter two of. The author's study focuses on Tallykhata's historical data. such as purpose and vision, aims and objectives, and history. The company's sections are also described in chapter two. To ascertain the company's advantages, disadvantages, opportunities, and dangers in the advertising industry, a SWOT analysis was also conducted. Additionally, a competitive industry study is carried out with Porter's Five Forces model. An assessment comparing the impact of social media advertising on brand awareness for TallyKhata. Finally, the research shows how the organization is using the tools related to social media to spread their brand awareness that are based on the findings of the survey and the analysis of competitors.