Browsing by Author "Akter, Masuma"

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An Appraisal of Uttara Finance and Investment Ltd.
(East West University, 8/24/2005) Akter, Masuma
"Utfara Finance And Investment Ltd." Company is a non-banking financial institution. It is a joint venture leasing and financing company. In UFIL commitment to quality has been the first priority. Its major concern is to support the different sectors of business in Bangladesh for boosting up the economy. UFIL believes that the hopeful economic of Bangladesh can only be possible through the increasing of different types of business in different sectors. Therefore, UFIL extends lease finance for all types of machinery, equipment and households including vehicles for the purpose of industrial, commercial and personal use in Bangladesh and also allows temporary finance to its clients within the practice of the law. Apart from lease financing, UFIL also provides other different types of, but important, services and these are: term financing, documentary credit, and merchant banking. Through these services UFIL endow with some cooperative and confident developing services to its customer. UFIL has also some other supportive activities. For instance, UFIL provides finance in agriculture sectors for shore up the economy of Bangladesh. It also financing in hospital sectors for improving the health sectors of the country. Spaced out from that UFIL, in addition, try to up beat the living standards of the people. Thus it offers easy and supportive personalize leasing and financing services to the people. That is why; it gives lease for household products. UFIL has some internal problems. It has some environmental problems, technological problems, human resource problems and so on. Besides the most important problem is its customer that is external problem, which is really very difficult to control. It always needs to monitor. But the monitoring system of UFIL is not so effective and efficient. Though it has some organizational problems, the future progress of the company is very much noticeable.
Analyses of the effectiveness of customer relationship management of The City Bank Limited
(BRAC University, 2022-09) Akter, Masuma; Ahsan, Mr. Feihan
This paper concentrates on the analysis of Customer Relationship Management of the City Bank Limited. Main objective of this report is to determine the significance and effects of customer relationship management in achieving customer satisfaction at City Bank. This report contains, study methodology, sample procedure, customers survey and analysis data collection. Secondary data have been utilized during the preparation of this research. During my time as an intern at City Bank, I was able to compile a list of all of the positives and negatives associated with the services offered by City Bank as well as the customer relationship management process. I did this primarily by observing the day-to-day operations of the bank and by speaking with customers to determine whether or not they were pleased with the bank's services. If a customer wanted to recommend something, I would write it down and let my on-site supervisor know about it. I also gather knowledge of the others activity of the bank by the conversations I have had with the bank officers. Furthermore, it is possible to learn, by reading this report, how the various departments of The City Bank collaborate and work diligently to give the greatest quality of customer care possible. This report also contains recommendations for the bank to adopt in order to improve the quality of the services it provides to its customers.