Browsing by Author "Afza, Syeda Rownak"

Now showing 1 - 10 of 10

Agriculture machineries business in Bangladesh and benefits of using Agrimachineries of ACI motors
(BRAC University, 5/16/2010) Parvez, Masud; Afza, Syeda Rownak
For the completion of my BBA Program I have done my 3 month internship at ACI Motors Ltd. ACI Motors established in 2007 as a subsidiary of ACI Agribusiness which is one of the SBU’S of ACI Limited. ACI limited is one of the largest and renowned congloromates in Bangladesh operating their business in diversified sectors. ACI Motors are now marketing the various models of Sonalika tractor which is 3rd leading position in India as well as the fastest growing brand. It also has introduced high quality Bull Power brand power tiller, Rice cutter, Daedong Combine harvester etc. In my Internship at ACI Motors I worked in marketing department under the direct supervision of the Senior Product Executive. In my internship period I have made concept paper for “Government Subsidy Project on agricultural Machineries” and I assist my supervisor in arranging demonstration program of Daedong Rice Transplanter in Gzazipur. I also participate in different government organized agriculture fair both in Dhaka and outside Dhaka where I Decorate ACI Motors stall and sit in the stall for introducing different Agriculture machineries of ACI Motors to the visitors and find out prospect of ACI Motors Product. Apart from this I have also worked under the direction of the Service Manger of ACI Motors from which I have learned about after sale service system of ACI motors. overall In my internship I have gained knowledge about agriculture machineries business in Bangladesh benefits of using ACI motors machineries and its features and how to communicate this features of ACI motors product to the prospect properly. I have also gain knowledge about the selling and after sales service system of ACI motors which I communicate to our prospect customers in different fair and demonstration. In order to communicate our product benefits to the customers I also have to develop a sound knowledge about the comptometers of ACI Motors which was also a new learning for me. At the last part of my report I have provide some suggestion for the betterment of ACI Motors.
Factors determining the presence of glass ceiling and influencing women career advancement in Bangladesh
(BRAC University, 2008) Afza, Syeda Rownak; Newaz, Mohammad Khaleq
The purpose of the study is to examine the existence of glass ceiling in different industries and service sectors in Bangladesh. This study also attempts to identify the contributing factors which create the glass ceiling effects and women career advancement in an organization. The analysis of this study indicates five factors responsible for glass ceiling effects which eventually restricts women career opportunity and progression at a certain stage. The identified factors are: management perception, work environment, work life conflict, sexual harassment and organizational policy. From analyzing the data it can be inferred that respondents agreed to some extent about the existence of glass ceiling in their respective organization. According to the respondent's opinion management perception and work environment are most significant factors for creating glass ceiling where as organizational policy and work life conflict are the second most significant factors. On the other hand respondent disagree about sexual harassment as a contributing factor for creating glass ceiling effect in the organization. Whereas pleasant appearance, attitude towards organization, career focused and family support influences career advancement of women in an organization. Implication and areas for future research have also been considered.
Gaining experience with the corporate business sector of Robi through direct corporate sales
(BRAC university, 9/29/2010) Sarker, Md. Salim; Afza, Syeda Rownak
Axiata Bangladesh Limited (Robi) is one of the leading mobile telecom service providers in Bangladesh. Their Key for being successful is that they are always delivering good services to their customers. They are providing regular Prepaid and post Paid packages to their customers. Other than these they are offering some corporate facilities to the corporate clients as because market is very much competitive and all the operators are trying to get as more corporate clients they can grab. This internship report starts with an introduction followed by objective, scope, methodology and limitations of the study. But this report mainly focuses on experience that has been gathered while working in the corporate sales of Robi. Firstly, I have integrated the organizational background, different divisions or departments of Axiata Bangladesh Limited (Robi) and their activities, their products or service offerings, current market situation of mobile telecommunication sector. Secondly, I have tried to describe the job responsibilities that i had to perform during my internship period. Thirdly, I have tried to give overall idea about business sales & service or corparate sales of Axiata Bangladesh Limited (Robi). That means i have tried to discuss how the corporate sales activity of Robi is running. In the report finally I have analyzed all the activities associated with the corporate sales and have given some recommendations. The report ends with a conclusion followed by appendix.
General banking division of Jamuna bank ltd
(BRAC University, 12/27/2009) Parvez, Md. Anowar; Afza, Syeda Rownak
Jamuna Bank Ltd is one of the most well known private in our country. It undertakes all type ofbanking transactions to support the development of trade and commerce in the country. Above all of their service they go through their objectives such as earning and maintaining CAMEL rating strong, establishing relationship banking, introducing fully automated systems, ensuring an adequate rate of return on investment, maintaining adequate liquidity to meet maturity obligations, pursuing an effective system of Management by transparency and accountability at all levels. As a part of fulfilling their objectives through their customer JBL offers the following accounts: Current Deposits, Savings Bank Deposits, Fixed Deposits,Short Term Deposits, Monthly Term Deposits, Any other deposits as may be approved/ advised by Head Office.In General Banking, Clearing department receives cheques, DD, P.O. Etc from depositors attached with a deposit slip. The branches of the bank operate as independent accounting unit. They submit statement of affairs and other prescribed returns direct to Head Office where these are consolidated in the form of a statement showing assets and liabilities of whole Bank as at the close of business on Thursday and at the last working day of each month. The system of transactions of the bank is essentially double entry system of book keeping. But for quick and accurate recording as well as for arriving at daily financial position specialized form of double entry system book keeping, named slip system under self‐balancing method is followed by the bank. The golden principle of debiting or crediting is the same as those of double entry system. In the bank, instead of recording transactions in a journal initially, these are directly recorded and posted in the ledger (computer) separating the debits and credits by slips or voucher system. Foreign exchange is an important department of Jamuna Bank Limited, which deals with import, export and foreign remittances. It bridges between importers and exporters. This department is playing an important role in enhancing export earnings, which aids economic growth and inturn it helps for the economic development. On the other hand, it also helps to meet those goods and service, which are most demandable and not adequate in our country.
Human resource practices and policies in concord group
(BRAC University, 5/9/2010) Quader, Fuad; Afza, Syeda Rownak
Concord is a one of the biggest and most successful company of Bangladesh. It has been establishes in 1972 as small Engineering and Construction firm. Now it is 38 years old and it has expanded its business beyond Real Estate and all over Bangladesh as well as abroad. Since its establishment it proved itself to be a successful organization and that success has leaded it towards other industries, for example: Entertainment industry, AD Firm, Garments Industries and so on. But still its main concern is the Real Estate sector, because still Concord’s biggest portion of revenues comes from this very sector. Managing such a large organization is not that easy, especially if it is one of the largest employers of Bangladesh. Concord had solution to this from the very beginning of its journey. It has a strong Human Resource Department and Administrative system. Administration and HRD works all together to manage the large number of employees that Concord has all over Bangladesh abroad. Administration basically deals with strong policies and HRD is responsible for the implementation of those policies. Concord built it HRD up in such a way that from the recruitment to the resignation or retirement of an employee, it has solutions to every problem that an employee might face during his/her service period in the organization. Apart from all the solutions to problems, HRD also deals with motivating the employees just to make sure that the organization gets the best out of them. For such case it uses strong policies regarding Compensation and Benefits, leave and others. HRD maintains strong employee relationship so that the employees get support for the every step that they take during their service period. Reasons behind the success of HRD are due to the strong policies that the organization follows and the HR personnel who work hard with their heart and soul to implement those policies for the betterment of the employees as well for the organization. All the way through this report I tries my level best to make sure that every single practice HRD has been described in such a way that there should not be any scope for questions regarding the efficiency of HRD of Concord. Besides the overall practices of HRD, I have also given a brief idea regarding my Assignments throughout the Internship period. I described when and why I was given those assignments and at the end how I ended with them.
Measurement of service quality in Bangladesh mobile phone sector: issues, standards and practices
(University of Dhaka, 2015-06-07) Afza, Syeda Rownak
Service quality is a very emerging issue in the area of marketing research at present. It is applicable to every sector and organizations profitability highly depend on this. In our country, Mobile telecommunication is playing a vital role to our economy. But, there were hardly any research addressing the issue of service quality in the mobile telecommunication sector particularly in our country. Although, there have been some research done in other countries, linking service quality and customers' satisfaction and continuance intention has neglected in most of the previous research. This study has tried to present an empirical investigation regarding service quality issues and practices in the Bangladesh mobile telecom area. This study also tried to make an association with service quality and customers' perceived value, satisfaction and their continuance intention. Also, an empirical study has been made to identify the net promotion score of the different mobile operators in Bangladesh, which the researcher believes as an unique contribution of this research. To validate the study, this study used a quantitative‐positivist approach as a research paradigm, cross‐sectional design as a survey method for collective quantitative data, Key informant interview and Focus group for collecting qualitative data, convenience sampling as a sampling technique and mainly multivariate analysis ( Exploratory Factor Analysis and Multiple regression analysis) as a data analysis technique. The findings of this study represents some particular service quality parameters that are used as benchmark to measure the service quality of the mobile operators in Bangladesh. A number of factors in service came up, which have a significant association with customers' perceived value, satisfaction and continuance intention. Most importantly, this study found that, even customers perceived service quality is low, they still want to continue the service of their mobile operators due to different switching barriers. Also, the Net Promotion Score of the different Mobile operators are significantly low, even in some cases it shows negative score, which may have a strong effect on the organizations profitability and growth. Theoretically, the study extends service quality research by reframing the concept as a reflective, hierarchical model and framing its impact on satisfaction, continuance intentions in the developing country context like Bangladesh. Practically, for the practitioners and policy makers of various mobile telecom operators in Bangladesh, this study provides a conceptual service quality model for conducting integrated analysis and design of service delivery systems. Overall, in the mobile telecommunication service quality research in Bangladesh, this study makes a significant contribution by identifying the benchmarks and its association with customers' perceived value, satisfaction and continuance intention.
Perceptions of the customers towards insurance companies in Bangladesh- a study based on the survqual model
(BRAC University, 2007) Chowdhury, Tamzid Ahmed; Rahman, Masud Ibn; Afza, Syeda Rownak
This is the law of nature that people have to live and play with hazards and to some extent insurance policy can free people from those frustrations. Even if this is true, people of Bangladesh still don't prefer to insure themselves. One may think that the people of Bangladesh are risk lover; on the other hand other may contradict by saying that their low purchasing power doesn't permit them to avail insurance policy. This paper will highlight those issues relating to non popularity of insurance companies in Bangladesh. To find marketing side problems, Gap-model of service marketing will be fitted to the insurance industry of Bangladesh.
Performance evaluation of Uttara Finance and Investments Limited
(BRAC University, 5/2/2010) Sultana, Sabrina; Sharkar, Mohammad Zakir Hossain; Afza, Syeda Rownak
The report titled as ‘Performance Evaluation of Uttara Finance and Investment Limited’ is discussed about the position of the company, Uttara Finance and Investment Limited (hereafter UFIL) at the specified period and also compared with the other firm in the same industry. For ease of understanding, the report is segmented into five parts. In the first part contains background of the report, objectives, scope, methodology and limitations of the report. Next part of the report demonstrated the profile of the company where I have completed my intern. The Third part, contains the details about my job responsibilities in UFIL Fourth Part, main part of the Report, named ‘project’ contains details about the financial performance of the firm. At the last part, I have tried to find out the facts from internship from the organization and also give some suggestions where the firm could have scope to improve. Non-Bank Financial Institutions is new form of financial institutions, the functions of such institutions are relatively new and challenging compared with the conventional banks. Leasing is one of the main concentrations of these firms. And the function and operation of leasing closely resemble with the academic aspects of finance. Therefore, in doing internship at such leasing institutions it would be benefited for such student who came from finance background. This report is based on mainly on the experience and academic knowledge. At the beginning of the report, there are some prefaces about the report, such as objectives, scope, methodology and limitations. Then I have discussed about Organization, Uttara Finance and Investments Limited, where I have tried to give an idea about UFIL which includes overview of UFIL, history, its functional department with their function, importantly its products and service offering to us, sources of fund, and disbursement of funds, lease operational procedure, required documents for lease, some major events and future plan. Next to this part, my learning from the internship is articulated. During the internship period, I was assigned at the various department of UFIL. I worked at the, Corporate Unit, Operation & monitoring department, Treasury Unit of UFIL. Also here, I have shared about the nature of my job, about the specific Job responsibilities, which I had to perform, and a different aspect of this Job has been diagrammatically presented in this report for clear understandings. Also, here, I have tried to expose my critically observed point at each functional department so I made some suggestion on the basis of that. After that, project part of the report has been articulated. Importantly in this section I have tried to evaluate the performance of UFIL, simply it can be said that an analytical assessment of UFIL. Here, I have tried to analyze mainly from two points of view, which are- Intra Company Analysis, and Intercompany analysis. Income Statement (audited) and Balance Sheet (audited) have been analyzed in intercompany analysis over three period of time FY2006, FY2007 and FY2008. In intercompany Analysis, comparative analysis tools have been used to evaluate performance of UFIL in compare to four other NBFIs’ (IDLC, ULC, Phoenix Finance, PLFI) also with same industry average over the same period of time.. Besides these, I have also shown it’s sector-wise sanctioned lease position and its recovery rate. Therefore, from the above point of view I have tried to analyze UFIL and tried to bring out the position of UFIL in industry. At the final section of the report, I have discussed what I found throughout my internship period in UFIL. It was my subjective judgment where I used my experience and intuition regarding the facts. I have also tried to point out the areas where UFIL’s has the opportunity to improve furthermore.
SME activities of BRAC Bank Limited
(BRAC University, 5/12/2010) Ahmed, Kondhokar Mamnun; Afza, Syeda Rownak
Waste management in Dhaka City-A theoretical marketing model
(BRAC University, 2006) Chowdhury, Tamzid Ahmed; Afza, Syeda Rownak
An escalating quality of life and high rates of resources consumption patterns have had an unintended and negative impact on the urban environment generation of wastes far beyond the handling capacities of urban govt. and agencies. Cities are now grappling with the problems of high volumes of waste, the cost involved, the disposal technology and the impact of wastes on the local and government environment. Therefore, at this moment it is very much needed to make a proper plan for waste management and disposal system it has also been observed that waste can be another source for earning money. So, keeping this objective in mind, this study attempts to develop a proposed marketing model for waste management system in Dhaka city. It can also be considered as a preventive waste management approach, which is focused on changes in lifestyles and in production and consumption patterns. This article also tries to find out the commercial value of waste. Last but not least it is a proposal rather than a conclusive study. It needs a more pragmatic test for its reliability study